18
Apr

Spin is here

   Posted by: gargi   in Advertising, India, Media

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If one of the parameters’ of a “developed” nation is the level of spin its citizens’ are exposed to ….. then India has arrived.

“India Shining” screams the BJP - spending my tax money on a comprehensive advertising campaign across all media. And soon we repeat it enough that it becomes the truth. Is it the truth? partially. There are people, sectors and segements that are doing well. They are people, sectors and segments that are doing abysmally.

as i blog i watch the Big Fight on NDTV. Two masters of spin face off - Arun Jaitley of the BJP and Kapil Sibal of the Congress. Brilliant one liners. A complete command on language, nature and form of debate. The ability to focus numbers as political statements. And the projection of a “you can trust in me” image.

Reminds me of Kaa’s song in Disney’s Jungle book - as he tries to mesmerize Mowgli - before eating him.

Trust in me, just in me
Shut your eyes and trust in me
You can sleep safe and sound
Knowing I am around

Slip into silent slumber
Sail on a silver mist
Slowly and surely your senses
Will cease to resist

Trust in me, just in me
Shut your eyes and trust in me

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This entry was posted on Sunday, April 18th, 2004 at 4:01 pm and is filed under Advertising, India, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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