If you turn on television in India, there is one face almost everywher. Amitabh Bachchan. The angry young man of yesteryears, who had banned the media from his life - is now probably the most overexposed personality in the country.
His movies promos run. His older films run. and he is probably in the most frequently run advertising. Of course, if you spent that kind of money to get Bachchan to endorse your product, you had better make sure that the ad ran frequently.
Now, after endorsing brands like ICICI, BPL, Parker Pens, Maruti Versa - the Big B’s new products are Nerolac - remember that - Dabur Chawanprash and Cadbury’s
I would have expected that a brand like the Big B would show a bit more social responsibility. Afterall Cadbury’s chocolates were found to be worm infested less than 3 months ago.
I wonder if it really works anymore - afterall if you are endorsing everything under the sun, and its cousin - it is a bit difficult taking the endorsement seriously
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