Archive for February, 2005

Valentines’ Day Viral Behaviour

Posted by gargi on 10 Feb 2005 | Tagged as: Uncategorized

Somehow, as you approach Feb 14th every year, there is a strange sense of the ridiculous. Every one and his idiot cousin is vying with each other to sweeten up our lives with love and more love.
if i see one more pink heart, I will puke.
Add to it all, the channels have got into it, [...]

Disruptive Programming

Posted by gargi on 10 Feb 2005 | Tagged as: Media, TV

This has been the focus of my life over the last two months.
how does one create a half an hour on television that disrupts every other channels’ viewing pattern?
We have something in place which should go on Sahara One very soon.
Keeping my fingers crossed on it.
will blog about it, and learnings from it …. once [...]