25
May

Conflicting Message

   Posted by: gargi   in Advertising, India, Print

HT Hoarding

The HT hoarding legend reads - LET THERE BY LIGHT, in the process cutting off the light of the residents of Heera Panna.
With HT in front of the building and Pyramid next to it, Heera Panna may be in a posh area of town, but it sounds like a nightmare to live in:)
I am also very curious about the hoarding. That is one of the premium hoarding sites in the city. And half the message is blocked out - from the Mahalaxmi Race Course end - by the hoarding in front. I sometimes wonder how client’s agree to pay what they do!

26th May:
Check out Charu & Rashmi Bansal commenting on the HT hoarding!

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This entry was posted on Wednesday, May 25th, 2005 at 8:09 pm and is filed under Advertising, India, Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 comments so far

 1 

Nice one there ;-)

May 26th, 2005 at 1:23 am
 2 

Cool one. :)

May 27th, 2005 at 10:45 am
 3 

All Indians are waiting for the day when Mumbai will become Shanghai. The government has been talking about this at every meeting. Mumbai intellectuals have been recommending better habits to citizens to make the city cleaner. A company of thinkers has drawn out an elaborate plan with enormous investment suggestions to make this happen.

Most of us have never been to Shanghai. Some years back my idea of Shanghai was only of being a centre of sleaze in China. However many of the Mumbai wellwishers have become convinced that Shanghai is the way to be. Roads have been dug up at all place. Hills are being cut and our ladies have started dressing differently. The municipality has set up signboards everywhere encouraging us to bear with them to enjoy Shanghai in the near future.

But when people are charged up they forget simple basics. For example, why create all this hassle to daily life and spend so much money when things could be done so easily. Turning Mumbai into Shanghai could be achieved so much more easily just by changing the name of the city as I have argued in blog

June 8th, 2005 at 10:37 am

One Trackback/Ping

  1. Mall Road: BBM: A week is a long time in blogosphere    Jan 12 2006 / 5pm:

    Kramer auto Pingback[...] She points to the tamasha that Mumbai’s media explosion is turning out to be. The hoarding makes Rashmi comment on HT’s digs at ToI’s dumbing down. Charu brings forth some more amusement that this round of media blitz is dishing out. It seems the medium is going to be the message until we get the first circulation figures. [...]

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