Comments on: Laugh a Minute http://calamur.org/gargi/2005/05/25/laugh-a-minute/ A Point of View Wed, 25 Aug 2010 17:00:28 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Mall Road: BBM: A week is a long time in blogosphere http://calamur.org/gargi/2005/05/25/laugh-a-minute/comment-page-1/#comment-95 Mall Road: BBM: A week is a long time in blogosphere Thu, 12 Jan 2006 12:08:46 +0000 http://calamur.org/gargi/?p=317#comment-95 <!--%kramer-ref-pre%-->[...] In another post, Harini points out what I’ve been noticing for some time now: despite being the lowest common denominator, this esteemed newspaper is the one that lectures you the most on what good journalism is. She writes: [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] In another post, Harini points out what I’ve been noticing for some time now: despite being the lowest common denominator, this esteemed newspaper is the one that lectures you the most on what good journalism is. She writes: [...]

]]> By: A Time To Reflect » Blog Archive » Deliver us from the darkness… http://calamur.org/gargi/2005/05/25/laugh-a-minute/comment-page-1/#comment-94 A Time To Reflect » Blog Archive » Deliver us from the darkness… Wed, 11 Jan 2006 23:36:42 +0000 http://calamur.org/gargi/?p=317#comment-94 <!--%kramer-ref-pre%-->[...] Harini has a scathing post on the headlines Now, Mumbai to get a no-nonsense paper…. featured prominently in today’s Economic Times. Today it is the turn of their yet to be launched tabloid (why would any group want two tabloids) the Mumbai Mirror. (words hers, smile mine) [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Harini has a scathing post on the headlines Now, Mumbai to get a no-nonsense paper…. featured prominently in today’s Economic Times. Today it is the turn of their yet to be launched tabloid (why would any group want two tabloids) the Mumbai Mirror. (words hers, smile mine) [...]

]]> By: gargi http://calamur.org/gargi/2005/05/25/laugh-a-minute/comment-page-1/#comment-93 gargi Sun, 24 Jul 2005 16:51:52 +0000 http://calamur.org/gargi/?p=317#comment-93 yeah everything for everyone sounds like the normal brief. the other constant factor is that "it isn't exciting". arre baba, then tell me what is?

yeah everything for everyone sounds like the normal brief. the other constant factor is that “it isn’t exciting”. arre baba, then tell me what is?

]]> By: Sriram Venkitachalam http://calamur.org/gargi/2005/05/25/laugh-a-minute/comment-page-1/#comment-92 Sriram Venkitachalam Sun, 24 Jul 2005 12:03:25 +0000 http://calamur.org/gargi/?p=317#comment-92 If you had to live all your dreams you would have to contradict yourself. I was working with a leading jewellery retailer and in an initial briefing meeting with a our latest ad agency the business consultant said, "We want to be everything, thats what. We want to sell to the high class and the middle class and everyone. Yes, thats what is our objective."

If you had to live all your dreams you would have to contradict yourself.

I was working with a leading jewellery retailer and in an initial briefing meeting with a our latest ad agency the business consultant said, “We want to be everything, thats what. We want to sell to the high class and the middle class and everyone. Yes, thats what is our objective.”

]]> By: Jayesh E http://calamur.org/gargi/2005/05/25/laugh-a-minute/comment-page-1/#comment-91 Jayesh E Wed, 01 Jun 2005 09:31:17 +0000 http://calamur.org/gargi/?p=317#comment-91 I think this phenomenon of the leader cannibalizing themselves has spread to media, as the audience continues to fragment. For instance, Star One has a spoof on the K-soaps on one of its comedy shows clearly showing the ability to laugh at one-self. But TOI has gone far ahead. Cutting the faff screams one of the ads for the Mirror, accepting that they do dish out crap sometimes as the leader. Bullshit is a critical marketing differentiator nowadays. Gautam, you might find a new book on " On BullShit", quite interesting. One can read more about that on my blog , <a href="http://booletpoint.blogspot.com/2005/05/wisdom-on-bullshit-new-book.html" rel="nofollow">.</a>

I think this phenomenon of the leader cannibalizing themselves has spread to media, as the audience continues to fragment. For instance, Star One has a spoof on the K-soaps on one of its comedy shows clearly showing the ability to laugh at one-self. But TOI has gone far ahead. Cutting the faff screams one of the ads for the Mirror, accepting that they do dish out crap sometimes as the leader. Bullshit is a critical marketing differentiator nowadays.

Gautam, you might find a new book on ” On BullShit”, quite interesting. One can read more about that on my blog , .

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