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Whiter than White

Nov 22nd, 2005
by gargi.

“men are supposed to be brown and rugged, not fair and pansy” said my politically incorrect mom after viewing the Fair and Handsome ad on TV tonight.

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Posted in: Advertising, Media.

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6 Comments on “Whiter than White”

  1. #1 Harsh
    on Nov 22nd, 2005 at 11:31 pm

    Lol .. the ad is crappy mam, but the cream is gonna break all sales records. Even my parents find it wierd, but we do live in a strange world..:))

  2. #2 gargi
    on Nov 23rd, 2005 at 7:34 am

    i am sure that it is going to have Emami laughing all the way to the bank.

    and hats of to Emami for identifying the market and taking a risk. i

  3. #3 charu
    on Nov 24th, 2005 at 1:14 pm

    I have my doubts about how welll the cream wil do. sure FAL had huge usage among men and emami identified it and so on ut in case of FAL, the men were all buying it for the *women of the house* - and also using it themselves. lets see how it does in themarket.
    (lol to fair and pansy:))

  4. #4 Krish
    on Dec 26th, 2005 at 5:23 pm

    Definition of Metro-sexual man is definitely not tall, dark and handsome right… I believe there is definitely a good market potential for this product.

    Not to forget, the product life in the market depends not just on how well it is marketed but also on how good the product is.

  5. #5 Mohammed Taquiuddin Azmi
    on Jan 1st, 2006 at 12:41 am

    WHAT EVER THE PRODUCT THAT MAY BE BUT THE WAY THEY TRY TO CATCH THE ATTRACTION WAS REALLY FUNNY YES AM SPEAKING ABOUT THAT AD I REALLY FEEL THAT AD IS VERY DECEPTIVE AND FIRST THEY SHOULD PROVE THAT REALLY WORKS ON NORMAL MAN COZ AS THEY SHOW IN THAT AD I FEEL THAT MODEL USED MAY BE OMNIPOTENT THAT HE BECAME FAIR WITH IN FEW WEAKS BUT WHAT ABOUT NORMAL PEOPLE WHO ARE NOT OMNIPOTENT WILL THAT REALLY WORK ON THEM OR NOT.

    PROOVE THAT TO US THEN I WILL SAY THAT I WILL BE THE FIRST PERSON TO HELP THEM FOR THEIR ANY PROMOTIONAL ACTIVITYS IF ANY.

  6. #6 MOHAMMED TAQUIUDDIN AZMI
    on Jan 1st, 2006 at 12:46 am

    THAT WAS MY PERSONAL VIEW ABOUT THAT AD AND THE PRODUCT WHAT THEY GOT IN MARKET KNOW DOUBT THEY THOUGHT OF TAPPING THE HUGE UNTAPPED MARKET OF METROSEXUAL PEOPLE IN INDIA BUT AT THE SAME TIME BEFORE THEY SHOULD DO ANY AWARENESS CAMPAING FOR THEIR PRODUCT AND THEN THEY COULD HAVE LAUNCHED THAT.

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