If there is Youngistan, can MenoPauseLand be far behind …
The NYT reports :
Menopauseland is the invention of Amerifit Brands and its creative agency, BrandBuzz in New York, on behalf of Estroven, a supplement that is meant to help reduce the symptoms of menopause. A campaign with a budget estimated at $20 million is centered on the imaginary land where women of a certain age can celebrate a new stage of life.
Menopauseland “stands for the freedom, the liberation, that women felt at this point in their lives,†he adds.
That is conveyed with a light-hearted tone in the various elements of the campaign. For instance, in the TV commercial, an attractive older woman is shown emerging from a swimming pool. She is met by a hunky younger man with a towel and a six-pack — the abdominal kind, that is, as opposed to, say, a six-pack of Diet Coke — who massages her shoulders.
The woman is then heard speaking as if writing a postcard to a friend. “Dear Lynn, in all my travels, there’s no place more liberating than here,†she says. “Kisses, Kate.â€
I wonder if geographically the two are next to each other … it opens up interesting possibilities….
I wonder if this is in the league of have a happy period 🙂
I daresay this might be in the same league.
yes… i thought as much…. 🙂
One of the comments said “Bloody hell” !!!
Anyway, since I am fortunate to have been born male, I shall not condescend and snicker!
Pardon the digression, but marketing and branding are really fascinating arts. How ‘they’ can make ‘us’ believe that we are cool for buying certain brands is beyond me, but I feel it and I see it! ‘They’ can create a market out of nothing! Creative geniuses they are!
Hi Harini,
As far as i know about ‘menopause’ it is bad stage in a life of a woman.Which again is complex because , when they get it they are sad and when they loose it they are even more sad. which is why most of the time i can’t understand woman.
menopauseland? ok i’f i’m on a plane i will never do a emergency landing there , i rather hit a tree and fall or something… or u know what ,since i really can’t correlate branding strategy to menopause i simply keep my hotflash comments to myself.
anyways, hi i’m BG and i am one of the team member of http://www.indiblogger.in , simple to say , it is a directory of indian bloggers.And this is to invite you to the blogger meet that we are hosting in Chennai on the 8th of June 2008.
We had a successful row of blogger meets conducted in Bangalore,Hyderabad,Pune, Mumbai and now looking forward to have in Chennai.
Please visit http://www.indiblogger.in and follow the meetings tab. please register your blog to our directory and network to more than 3000 bloggers. If you would like to attend our meeting , please sign up for the event.
If you are enthusiastic about blogger meets and would like to host one in your city. please let us know and we will provide with all help and support.
Check out some pics of our meeting at blog.indiblogger.in
Keep Blogging!!!
BG-Social Networking
bg@indiblogger.in
http://www.indiblogger.in
099411 92319
Does this merely confirm how effective might messages creative agencies be, to the point of actually defining feelings?
@BG – hi BG. that was deeply profound… the branding strategy seems very brave …:)
will do. thank you
@Anil – hi. it could also show how out of touch ‘creative agencies’ are with their audience… 🙂
I rather be in Axeland
hi gopal
that sounds like fun….:)