If there is Youngistan, can MenoPauseLand be far behind …
The NYT reports :
Menopauseland is the invention of Amerifit Brands and its creative agency, BrandBuzz in New York, on behalf of Estroven, a supplement that is meant to help reduce the symptoms of menopause. A campaign with a budget estimated at $20 million is centered on the imaginary land where women of a certain age can celebrate a new stage of life.
Menopauseland “stands for the freedom, the liberation, that women felt at this point in their lives,” he adds.
That is conveyed with a light-hearted tone in the various elements of the campaign. For instance, in the TV commercial, an attractive older woman is shown emerging from a swimming pool. She is met by a hunky younger man with a towel and a six-pack — the abdominal kind, that is, as opposed to, say, a six-pack of Diet Coke — who massages her shoulders.
The woman is then heard speaking as if writing a postcard to a friend. “Dear Lynn, in all my travels, there’s no place more liberating than here,” she says. “Kisses, Kate.”
I wonder if geographically the two are next to each other … it opens up interesting possibilities….
I wonder if this is in the league of have a happy period 
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Tags: Advertising, gener, marketing, Media, menopauseland, target groups
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