Reading Recommendations 24thNovember

Bad Loan Ratios, Chinese Hollywood, Ethics & Integrity, Social Media Measurement, ISIS – today’s reading recos.

Bloomberg has a good infograph (a rather scary one) on bank bad loan ratiosWe aren’t as bad as Italy, but it is still scary.

The Chinese have been making gradual inroads into Hollywood. And, while in part it is because of being associated with the glamour, the other part is perceived high returns. But, as anyone who works in movies tells you, it is at best, a gamble. Now, after a few high ticket duds – including the Great Wall – the Chinese are rethinking their Hollywood foray.

Business World has a good interview with Robert Kaplan, on the role of ethics and integrity in today’s world.

Campaign talks about why marketeers are disillusioned with social-media marketing, and has solutions on what marketeers can do to change their approach to Social Media. Hint : They are measuring the wrong thing.

A Iraqi woman held as a sex slave by ISIS, tells her story. Her courage is overawing.

The BBC has a very good photo essay on ‘restricted’  Bad Loan Ratios, Chinese Hollywood, Ethics & Integrity, Social Media Measurement, ISIS - today's reading recosHere is one i shot 🙂

 

 

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