What Lakshmi, who represented india in the 1996 Atlanta Olympics, actually said “Sindhu has what i didn’t have back then – my husband as a coach”
I know readership is an issue. I know clicks are difficult to come by. Maybe the reason is that editors play around with the truth. And, maybe, just maybe … that is why readership and clicks are a problem.
This kind of salacious stupidity really, really, bothers me. Really.
Any good boss, worth his/her salt will not expect you to spend too much time with them. Good bosses, empower their teams to make their decisions – allow them space to make errors, and allow them to grow. They expect the (empowered) person to think, do, and deliver. Not to spend time with them. If your boss is needy for company, find a new boss 🙂 Because, only insecure bosses expect face time from their reportees….. You need to remember this about a workspace – it is a professional set up, not a darbar.
I feel for the agency person (or inhouse person) who came up with this — they have had the wrong bosses. they aren’t going to grow, or go anywhere. What is expected is delivery. Not keeping the boss company 🙂
And, i am not even going to outrage on the sheer sexism of this. The stupidity is far more stunning.
(Ps… someone reached out to me — CEO apparently is career enhancement officer … which brings me to another point, if you have to explain an ad, you are in trouble)
Most mass media practitioners will tell you that classical music is elitist. that it is mean to be enjoyed in rarified atmospheres, with others in their social class. There is a general perception that mass audiences will not enjoy classical music. And, that, ‘mass’ is defined as lower socio economic classes.
Like most mass audience assumptions, this is untrue. As children, even as young adults, when we went for concerts – usually open air concerts in various grounds across Mumbai, what you would see is a sprinkling of people across classes – auto rickshawallahs to CEO’s and promoters – sitting next to each other, and just becoming part of the music.
Consistent litigation, and the banning of open air, all night concerts – i have been to one, at shivaji park, where it began with a puriya (at 7 pm, and ended with an Aahir Bhairav at dawn), – and consistent middle class intolerance with other people enjoying themselves; as well as judicial intervention has led to the mass dissemination of classical, and mass participation, declining. Also, it has led to a decline in innovative solutions for noise pollution. There are technical ways of limiting sound within a given perimeter. Ban is so bloody binary. solutions are so much more interesting.
But, i digress. One of the reasons why classical is considered elitist, is because we – mass media professionals – like stereotyping our audiences. If you are 16-18 you must be a cool chaser; if you are young, you must want edgy and rude; if you are a guy you must want to watch other guys talk about sex; if you are a girl, you must talk about men, kids and make up. Which tells you why there is such a rate of churn on shows, and why so many films flop. Formula work, till a point that they don’t work. And, in today’s market, most tried and tested formulae are failing.
Unfortunately, audiences are people And, people are complex. And, in a digital world, these assumptions are not just wrong, but to work with them, is suicidal stupidity 🙂
Just as a case in point, here is a video from America’s got talent. Hear the singer (from the second minute) and more importantly, watch the audience. And, note your own reactions to the song. And, tell me, you won’t mind sampling, watching or listening to stuff like this
I am possibly the last generation that grew up with an oral tradition. Our grandmothers, and parents, would tell us stories from the puranas, the epics, and of sages and saints, to inculcate values. I am not quite sure that we, as children, saw them as value systems, they were just good stories. As we grew up, we imbibed those values, and those became the bedrock of our lives – the theist and the atheists in the family.
Among the stories we heard, were why we observe certain days as ‘auspicious’. And, since today is akshaya Tritiya , it seems apt that i put some of my more favourite stories’ down.
The Goddess of Grains and food, Annapurna, manifested herself on this day. As kids we were told, that if we waste food, Annapurna would be sad, and go to the banks of the river and cry. And when she cried, the waters from the rains would dry up, there would be drought. The thought of a goddess crying was so traumatic, that, i don’t think any of us (siblings or cousins) wasted food.
The other story, that has stuck in mind, was that of the Akshaya Patram. The Pandavas receive it as a gift, and it gave enough food for the six exiled members. And, given it’s nature, it would give food till the point that Draupadi, after feeding her husbands, ate. Once Durvasa (the sage with anger control issues) turns up with his followers at the Pandavas doorstep, after Draupadi has eaten, and demands to be fed. Durvasa was prodded by the Kauravas to make the visit. Food is over. And, there is no possibility of food for so many being made ready, in the time taken for the the rishis to perform their ablutions before the meal. Draupadi calls out to her friend Krishna (and I use the friend specifically, because that was the nature of their relationship). Krishna appears, and tells Draupadi he is hungry, and she should bring the Akshaya Patram. He finds a single morsel of grain stuck to the vessel. He eats that left over morsel with immense satisfaction. And, the hunger of the world is sated. Durvasa and his disciples go away, without returning to the Pandavas abode, because their hunger is sated. It was another set of lessons – the first was on the importance of a single morsel of food. The second, that for God, even a single morsel of leftover food, given by those who love him, was as important as all the feast and riches that you could offer.
The story of Sudama and his offering of poha, to Krishna, is another story we heard. We were told, God does not expect great offerings. The poorest person’s offerings, with all devotion and love, is as great (if not greater) than the greatest riches on earth. Even today, while we boil milk, or make food, or eat food – we utter ‘brahmarpanam‘ (we offer to the universe, what we take from it). I still get goosebumps when i read the story of Sudama and Krishna, and the sheer simplicity of faith and love.
And, the final story is from the life of Adi Shankara (and we are followers of this tradition in Hinduism). The story goes that Adi Shankara is out begging for food (as mendicants did). Bhavati bhiksham dehi, he would say before each house, and the lady of the house would give alms (food) that would sustain him for one more day. One day, he goes to the door of a really poor woman, who has nothing, except old nellika (amla). Cringing with embarrassment she offers that to him. He is so awed by her generosity, legend has it, that he composed the Kanakadhara stotram, right there. The roof opens up and showers riches in the form of golden nellis (amlas) on the woman.
This is MS singing the Kanakadhara stotram
i wonder what kind of stories we will tell to generations that come, about Akshaya Tritiya . Will we tell them about conservation, not wasting, sharing, and thanks giving, or will it become associated for ever with marketeers and sales.
In the Hindu tradition that i was brought up in, Akshaya Tritiya is about sharing, about giving, about thanking the universe for it’s bounty. Somewhere, that has gotten lost in the ‘buy gold’ and consume. I think, as a matter of principle (and just to be cussed), i will not buy anything today 🙂