Cogito Entertainment’s first Marathi Feature Film “Jhing Chik Jhing” releases on the 11th of June 2010.
Promotion and Publicity are in full swing. The partners are all over Maharashtra holding Press Conferences. The promos will hit the TV channels by the end of this week, and the theatrical trailer is running across theatres in Maharashtra
Here is the theatrical trailer:
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Cogito Entertainment’s first Marathi feature film Jhing Chik Jhing is releasing on the 11th of June . And, obviously before its release there are a zillion things to be organised and put into place. Distribution is the next phase of the film. and to get audiences to the theaters, a fair amount of thinking and planning has gone into publicity and promotion.
Yesterday, we received the photosets that will go up at various theaters. Have a look. And, tell me what you think !
Bharat Jadhav in his award winning role as Mouli – a good decent man who has nothing left to lose but his sense of honour and self respect.
Chinmay Kambli in his award winning role as Shyam – a boy who won’t let circumstances prevent him from reaching for the stars
Madhavi Juvekar – i her award winning role as Manda.
Dilip Prabhavalkar – plays kavi
Aarti More plays Dipti
Jhing Chik Jhing is up for release in June 2010.
It has been a long, long, long journey …. I have often told Shishir Kulkarni (my biz partner and the lead on this film) that the making of the film has all the twists and turns of a thriller. 
We are going to have t-shirts printed – made a film and survived the experience. and another one that says made a film – without killing each other
The awards on the film continue. The latest being the extremely prestigious Maharashtra State Awards. 7 awards last weekend ….. It feels even greater because we have no god fathers, low skills in networking, can deal but cannot wheel
Our friends in the industry, and outside it have been magnificent. Offering us unconditional support. The Marathi industry, perse has been fabulous. Unselfish, supportive and helpful.
They say that your first film is like your first lover, you will never forget the experience. I think the making of Jhing Chik Jhing is going to become part of the legend that we tell our grand kids (if we have any
Yesterday, we had our first ad release in the Maharashtra Times :
translation -
Chinmay Kambli – best child actor – Maharashtra State Awards, 2010
Bharat Jadhav – best actor – Maharashtra State Awards, 2010
Madhavi Juvekar – best actor – Maharashtra State Awards, 2010
Nitin Nandan – best director (2) – Maharashtra State Awards, 2010
Nitin Nandan – best director for a film with a rural theme – Maharashtra State Awards, 2010
Cogito Entertainment – best film (2) – Maharashtra State Awards, 2010
Cogito Entertainment – best film with a rural theme – Maharashtra State Awards, 2010
Nitin Nandan – best story – Zee Gaurav, 2010
Bharat Jadhav – best Actor – MaTa Sanman 2010
Chinmay Kambli – best child Actor – MaTa Sanman 2010
Madhavi Juvekar – best actor – Sanskruti Kala Darpan, 2010
Chinmay Kambli – best child actor – Sanskruti Kala Darpan, 2010
Last night at a star studded event at Bhaidas Hall, Vile Parle, Mumbai – the 10th Maharashtra Times MaTa Sanman Awards were held.
Cogito’s film Jhing Chik Jhing – was nominated in two categories for 3 awards – best child star (s) and best Actor. Both Bharat Jadhav and Chinmay Kambli won awards for their performance in the film
It has been a good month so far. The awards won by Jhing Chik Jhing have been :
Best Actor (Male) – Bharat Jadhav – MaTa Sanman
Best Actor (Female) – Madhavi Juvekar – Sanskruti Kala Darpan
Best Child Star – Chinmay Kambli – MaTa Sanman
Best Child Star – Chinmay Kambli – Sanskruti Kala Darpan
Best Story – Nitin Nandan – Zee Gaurav
In all we have had 7 nominations at Zee Gaurav, 9 at Sanskruti Kala Darpan and 3 at MaTa. 5 awards in all -:) It is our first feature film as producers, and naturally we can’t stop beaming
Here is the latest promo:
The film is set around the problem of agrarian debt and farmer suicides in Maharashtra.
Bharat Jadhav plays Mouli – a farmer who ekes out a living on a 2 acre farm – trying his best to support his family. He is in debt to the tune of Rs. 10,000 to the local money lender (Uday Sabnis). Mouli’s wife Manda (Madhavi Juvekar) tries her best to sustain the family on the little that they have.
(Bharat Jadhav & Madhavi Juvekar – in Jhing Chik Jhing)
Mouli and Manda’s children Shyam (Chinmay Kambli) and Dipti (Aarti More) go to the local school – and both are bright children who have a lot to look forward to. Shyam wants to become ‘someone’ and Dipti has her first crush !
When it seems that all is lost – including the land - and suicide is the only option – Shyam decides that he is not going to die and tries his best to save the family.
What he does and the alternative to suicide and debt free farming (the word used in the film is swawalambhi) is the crux of the film…..
Chinmay Kambli (Shyam) and Dilip Prabhavalkar (kavi) in the film Jhing Chik Jhing
Jhing Chik Jhing – the Marathi film that my company Cogito Entertainment produced – is ready.
It was part of the panorama at the Pune International Film Festival (PIFF) on Wednesday – and ran houseful to an appreciative audience.
The last year has been a roller coaster. Producing a film, especially one that is made out of passion – is the best way to age rapidly I have come to a conclusion that Independent producers making movies is the modern equivalent of the quest for treasure – full of adrenaline and adventure !
This the poster for the film
Jhing Chik Jhing
Cast : Bharat Jadhav, Dilip Prabhavalkar, Madhavi Juvekar, Chinmay Kambli, Aarti More, Sanjay Mone, Uday Sabnis
Director : Nitin Nandan
Cinematographer : Amalendu Chaudhary
Producers : Cogito Entertainment Pvt. Ltd.
This from the official synopsis
Shyam is an everyday small boy, mischievous and very inquisitive. His world is made up of Mouli (father), Manda(mother), Dipti (sister) & Gautam (best friend).The family lives in a small house on their cotton farm, somewhere inCentral Maharashtra.
The family earns its meagre living by growing cotton, which is sold at the local Government Cotton Mill. But Shyam is least concerned with all this. Most of his time is spent in exploring,
discovering & playing with Gautam.The major concerns in his life are the state of his school uniform (a hole in his pants) and whether his mother will make bhajjis (fritters) for dinner. Shyam’s idyllic life is thrown asunder when he realises that his family is reeling under debt and his father has all but given up hope of ever getting his farmlands out of mortgage. All dreams of a new school uniform &
bhajjis come crashing down.After overcoming his initial dejection, Shyam takes it upon himself to save his
family. He is not so easily overcome by his parents’ sense of impending doom. The lessons he has learned at school give him reason to hope. One day in school, he hits upon a scheme that might just do the trick – a sack race that carries a winner’s prize of Rupees. 10,000/-.With the help of Dipti and Gautam, he begins practicing with the sack for the big day. Mouli is at first perplexed by Shyam’s antics but later joins in enthusiastically. After all he wants to see his family happy in its last few days. Meanwhile our little hero is dead set in his practice (sack racing is tougher than it looks), with a single-minded aim of saving his family.
Come D-day, Shyam runs the race of his life – literally! But can he save his family?
And,
In addition to the traditioanl method of distributitng to theatres, we are taking the movie to 350 + villages across the length and breadth of Maharashtra to show it to farmers and farming communitites.
for more information drop in a line to me – at harini at cogitotv dot com….
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