Ficci Frames 2008 began yesterday in Mumbai. This year's theme was sustaining development.

As, usual it was great for the networking. I caught with quite a few people that I had lost touch with. Met some new ones. Bonded with old colleagues. Drank lots of coffee. attended loads of talks where i felt like a school back bencher … some gems from yesterday…

• non working housewife - ahem housewives work. They don't get paid for it.. but, they work
• Yash Khanna — addressing Yash Chopra
•  the market capitalisation of all Indian media companies is 15 million USD … ahem, can i turn monopoly

The panel on the Resurgence of Regional Media was good. At the end of the day, the take away was that Hindi is just another regional language — in the context of audiences and media. That product, social and religious marketeers had begun to understand the power and value of regional audiences and did not disdainfully write them off as 'vernacs'. It was one of the few panels where the panelists had bothered to prepare for the audience that they were addressing.

This year FICCI Frames seems to have gone eco friendly. Instead of printing out 180 odd pages of the media report, they gave a short exec summary that was printed and the rest of it on cd… and unlike previous years the report was not plastic wrapped. 

all in all felt like being back at an alumni meet….. :) 

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