Posts Tagged ‘Television’

26
Mar

Ficci Frames 2008

   Posted by: gargi    in Advertising, Films, India, Media, Music, Print, TV, Web

Ficci Frames 2008 began yesterday in Mumbai. This year's theme was sustaining development.

As, usual it was great for the networking. I caught with quite a few people that I had lost touch with. Met some new ones. Bonded with old colleagues. Drank lots of coffee. attended loads of talks where i felt like a school back bencher … some gems from yesterday…

  • non working housewife - ahem housewives work. They don't get paid for it.. but, they work
  • Yash Khanna — addressing Yash Chopra
  •  the market capitalisation of all Indian media companies is 15 million USD … ahem, can i turn monopoly :)

The panel on the Resurgence of Regional Media was good. At the end of the day, the take away was that Hindi is just another regional language — in the context of audiences and media. That product, social and religious marketeers had begun to understand the power and value of regional audiences and did not disdainfully write them off as 'vernacs'. It was one of the few panels where the panelists had bothered to prepare for the audience that they were addressing.

This year FICCI Frames seems to have gone eco friendly. Instead of printing out 180 odd pages of the media report, they gave a short exec summary that was printed and the rest of it on cd… and unlike previous years the report was not plastic wrapped. 

all in all felt like being back at an alumni meet….. :) 

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21
May

Weekend Viewing

   Posted by: gargi    in Media, TV

Most TV people I know consume very little of the medium. And, I am no exception. Partly it is the hours that I keep, and partly is the fact that saas bahu has no appeal to me. And the thought of watching over made up women, with loud costumes, and even louder background music, and a camera used as a broom when i get home after a noisy day at work - is scary. What I do try and catch - and have always done so — are the talent shows. I used to watch Sa Re Ga Ma Pa - in the days before reality television became a buzz word. And, when reality appeared, I tried to watch at least the first few episodes. This year there are a plethora of reality/talent shows that are up on offer on the main General Entertainment Channels. And, I watched them all.

Let me start with the only non-musical show of the lot. Sahara One’s The Biggest Loser . 16 extremely overweight people in the lush looking Amby Valley, overseen by Sunil Shetty, trying to lose weight. They receive a lakh per every kg lost. I had my apprehensions about the show before it started … the topic cut too close to home. But, surprisingly it was very entertaining television. Sahara One manages to get the right mix of contestants, and their rationale for wanting to be on the show is identifiable. There is a man who is around 160 kilos who wants to lose weight to be able to play with his daughter, there is a girl around 120 kilos who wants romance in her life, and the way they put across the feelings of being unfit and ‘not belonging’ is spot on. Also, unlike most reality shows - read Big Boss or Roadies - this is not about the scum of the earth who revel in behaving badly with each other, but nice ordinary people. I really hope that it picks up ratings, because it will tell the market that something apart from glycerine and sindhoor will work.

Now for the Musical Shows. Indian Idol on Sony Entertainment Television. The best outing of the popular international format. For the first time, the show seems to have got its judges right. The pacing is a lot better than in the earlier two seasons, and the level of talent seems a whole lot better. Hussein and Mini work very well as the anchors. The show starts at nine, and it had me enthralled till 9.30 at which point I switched to Sahara One -where the Biggest Loser is on. Personally i found that the Biggest Loser was entertaining enough to keep me on Sahara One. I hope that the show catches on and sustains - there needs to be an alternative to non soap, non-film based programming - at least on one or two slots in a week. The second talent show is the Voice of India . Why would Star Plus put on such a shoddy show to compete against such power houses at the same slot? The set looks as though it has been put together with thermacol and chewing gum. The show looks as though it has been lit up by a blind camera man. And the quality of singing is sub-par. And to top it all Shaan has enough insincerity to give you diabetes. All in all, the show looks amateur. And, it possibly looks that way because Zee TV has put together the best talent show that I have seen in a long time.

Zee TV’s Sa Re Ga Ma Pa is possibly the best watch of the week. Great Talent, Great Judges, and an anchor I want to adopt. He is tho tho cute. Aditya Narayan - his voice barely broken, his beard barely sprouted - holds the stage with what can only be described as cuteness. And the contest between the judges — Vishal Shekar, Himesh Bhai, Ismail Darbar, Bappi Da really works well. But, the icing on the cake is the only Diva on Indian Television Asha Bhonsle. God! that woman has more attitude in a head movement than most of the bimbettes on air have even when they shake their entire body. Her criticism is constructive and she makes each of the singers feel good about their abilities. And, for those following the show .. the battle is on between Himesh Bhai and Asha Tai. And, my money is on the Diva.

So the battle for the weekend is on. All in all some interesting viewing for the audience. Some old, some new, and some down right stale…..and to quote a TV cliche … only time will tell, which of these will be the biggest winner (ouch)

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22
Jan

The call of the old…

   Posted by: gargi    in Media, TV

switching channels today, saw an overlong promo for Buniyaad on Sahara One. Maybe nostalgia will work. I know that it worked for me. Sat glued for the full five minutes while the filler ran. And it sure brought back memories. Kahin to hai sapna……..

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