{"id":130,"date":"2004-05-22T16:49:01","date_gmt":"2004-05-22T11:49:01","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=130"},"modified":"2004-05-22T16:49:01","modified_gmt":"2004-05-22T11:49:01","slug":"the-highest-home-pc-penetration","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2004\/05\/22\/the-highest-home-pc-penetration\/","title":{"rendered":"The Highest Home PC penetration"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.iqara.net\/\">IQARA <\/a><\/strong>is a broadband service provider that has its office just off the western express highway in Goregaon. It is owned by the  <strong><a href=\"http:\/\/www.bg-group.com\/\">British Gas group<\/a><\/strong>. Yesterday I had a meeting with them on providing content services.<\/p>\n<p>We asked them about the pyschographic profile of customers. And it was fairly standard &#8211; in Mumbai early adopters were technocrats &#8211; senior management from IT, Pharma, advertising. Outside Mumbai &#8211; especially in Gujarat where BG by virtue of its take over of Gujarat Gas is in a fairly strong position &#8211; the drivers are teenagers.<\/p>\n<p>Then he threw the googly &#8211; guess which suburb has the highest home PC penetration in the world. As my mind began grope for names of  New York Suburbs &#8211; he answered Andheri Lokhandwalla.<br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.20six.co.uk\/pub\/gargi\/lokhandwalla_0.jpg?w=640\" alt=\"Lokhandwalla\" \/><br \/>\nBut, I piped in, there are atleast 6-8 cyber cafes in the area. He said that is the inherent contradiction. Kids want to surf the net without parental nosiness. they sit in cybercafes for hours &#8211; and i can verify this &#8211; speak some language that sounds like a mixture of English, Hindi and clicking sounds &#8211; and chat away to glory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IQARA is a broadband service provider that has its office just off the western express highway in Goregaon. It is owned by the British Gas group. Yesterday I had a meeting with them on providing content services. We asked them about the&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[23],"tags":[1092,1500],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-india","tag-mumbai-meri-jaan","tag-society"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Highest Home PC penetration - A PoV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calamur.org\/gargi\/2004\/05\/22\/the-highest-home-pc-penetration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Highest Home PC penetration - A PoV\" \/>\n<meta property=\"og:description\" content=\"IQARA is a broadband service provider that has its office just off the western express highway in Goregaon. 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