{"id":2992,"date":"2011-10-03T14:36:23","date_gmt":"2011-10-03T09:06:23","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=2992"},"modified":"2011-10-03T14:36:23","modified_gmt":"2011-10-03T09:06:23","slug":"if-medium-is-message-what-is-the-message","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2011\/10\/03\/if-medium-is-message-what-is-the-message\/","title":{"rendered":"If medium is message, what is the message?"},"content":{"rendered":"

My column in Today’s DNA<\/a><\/strong><\/p>\n

Odisha. Sikkim. Andhra Pradesh. Manipur. Natural disasters struck the first two states. Floods in Odisha impacted 2.2 million Indian citizens. People lost lives.<\/p>\n

Property was destroyed. Development washed away. Sikkim suffered an earthquake measuring 6.8 on the Richter scale. At least 100 people died. The loss in monetary terms is still being calculated, and expected to be in the range of tens of thousands of crores. You would think that there would be media outrage \u2014 why is it that after 60 years and crores of rupees we can\u2019t build houses that aren\u2019t washed away? That can\u2019t withstand an earthquake. But, there was silence. In Andhra Pradesh and Manipur, citizens, political movements, and civil society have blockaded the lives and liberty of other citizens. Inhabitants of Manipur have been blockaded for two months.<\/p>\n

Essential goods cost a bomb. An LPG cylinder costs Rs2,000, and vegetables like the humble potato cost Rs45 a kilo. In Andhra Pradesh a \u2018strike\u2019 by a few people agitating for Telangana has left the majority in darkness. Electricity cuts are to the tune of 16 to 22 hours. Crores of Indian citizens are in deep distress. Yet, there seems to be a relative silence in the \u2018national\u2019 broadcast news media about these events. Imagine if events similar to these, even a fraction in impact and magnitude, had occurred in Mumbai or Delhi and ask yourselves \u2014 how would the media have covered it?<\/p>\n

In India, it is very clear that there is a news media centre \u2014 cities, citizens, causes & civil societies that get noticed, and a media periphery \u2014 issues, areas, people and events that are ignored. The national media tends to do very well when issues are based in its playing fields \u2014 Mumbai and Delhi. Regional media do well covering their individual areas or states. The issues arise when it comes to the coverage of India. India is more than just Mumbai or Delhi. It is greater than individual regions or states. It is a diverse, plural, complex, thriving, vibrant nation that deserves better than to be ignored like a beggar at the feast.<\/p><\/blockquote>\n

the rest of the article is here <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

My column in Today’s DNA Odisha. Sikkim. Andhra Pradesh. Manipur. Natural disasters struck the first two states. Floods in Odisha impacted 2.2 million Indian citizens. People lost lives. Property was destroyed. Development washed away. 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