{"id":317,"date":"2005-05-25T09:24:28","date_gmt":"2005-05-25T04:24:28","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=317"},"modified":"2005-05-25T09:24:28","modified_gmt":"2005-05-25T04:24:28","slug":"laugh-a-minute","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2005\/05\/25\/laugh-a-minute\/","title":{"rendered":"Laugh a Minute"},"content":{"rendered":"

One of the things that I have always admired about the Bennet and Coleman Group is their unabashed chutzpah! Kuch bhi bol dete hai.
\nI remember when they launched Indiatimes, the ToI ran a piece on “you can search the web with India Times search” – implying, of course, that there was no search available before that.
\nWhen they launched mail the same story got repeated. The same is with Zoom. Never mind that it isn’t being watched or talked about – except in media circles – from ToI’s publicity you would think that it is slightly behind Star in the ratings chart.
\nToday it is the turn of their yet to be launched tabloid (why would any group want two tabloids) the Mumbai Mirror. Carrying the publicity note as news is the Economic Times<\/strong><\/a>. The headline blares – Now, Mumbai to get a no-nonsense paper<\/a><\/strong>. Arre mere bhai, itne din hamme nonsense kisne diya!<\/em>
\nExcerpt from the news item, that had me laughing. I love the ToI group for its unmistakable ability to cheer me up:)<\/p>\n

Bennett, Coleman & Co, the publishers of The Times of India \u00e2\u20ac\u201d and a group that has been known to break with convention \u00e2\u20ac\u201d has decided to harness the ever-increasing assertiveness of the reader to launch the first co-created newspaper in the country.<\/p>\n

Given the scale and kaleidoscopic nature of Mumbai, Bennett decided to undertake a massive direct contact programme in which thousands of households were visited and asked to offer their opinion on a host of subjects, ranging from their general attitudes towards life, to their needs and expectations from newspapers.<\/p>\n

The exercise involved the use of a vast sales force especially contracted for this assignment as well as an internal fleet. In addition, the company put all its media vehicles \u00e2\u20ac\u201d radio, television and internet \u00e2\u20ac\u201d into play to arrive at an accurate understanding of the younger reader. As a result, Bennett now has a good insight of exactly what readers in Mumbai want, even as others are still speaking to them and trying to arrive at this understanding. <\/p><\/blockquote>\n

“Bennett now has a good insight of exactly what readers in Mumbai want<\/em>” – does this mean that so far they didn’t know what the readers of Mumbai wanted. Also, nice to see the writer of the column on first name terms with the company!<\/p>\n

ROTFL:))<\/p>\n","protected":false},"excerpt":{"rendered":"

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