{"id":4299,"date":"2014-03-31T00:20:53","date_gmt":"2014-03-30T18:50:53","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=4299"},"modified":"2014-03-31T00:20:53","modified_gmt":"2014-03-30T18:50:53","slug":"currently-reading-free-the-future-of-a-radical-price","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2014\/03\/31\/currently-reading-free-the-future-of-a-radical-price\/","title":{"rendered":"Currently reading&#8230;Free : the future of a radical price"},"content":{"rendered":"<blockquote><p>\u201cfree\u201d is a word with an extraordinary ability to reset consumer psychology, create new markets, break old ones, and make almost any product more attractive. He also figured out that \u201cfree\u201d didn\u2019t mean profitless. It just meant that the route from product to revenue was indirect, something that would become enshrined in the retail playbook as the concept of a \u201closs leader.\u201d<\/p><\/blockquote>\n<p>Excerpt From: Anderson, Chris. \u201cFree: The Future of a Radical Price.\u201d Hyperion, 2009-07-06T18:30:00+00:00. iBooks.<br \/>\nThis material may be protected by copyright.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cfree\u201d is a word with an extraordinary ability to reset consumer psychology, create new markets, break old ones, and make almost any product more attractive. He also figured out that \u201cfree\u201d didn\u2019t mean profitless. It just meant that the route from product&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[48,54],"tags":[454,602],"class_list":["post-4299","post","type-post","status-publish","format-standard","hentry","category-books","category-digital-media","tag-digital","tag-free"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Currently reading...Free : the future of a radical price - A PoV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calamur.org\/gargi\/2014\/03\/31\/currently-reading-free-the-future-of-a-radical-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Currently reading...Free : the future of a radical price - A PoV\" \/>\n<meta property=\"og:description\" content=\"\u201cfree\u201d is a word with an extraordinary ability to reset consumer psychology, create new markets, break old ones, and make almost any product more attractive. 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