{"id":6614,"date":"2019-04-07T15:14:26","date_gmt":"2019-04-07T15:14:26","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=6614"},"modified":"2019-04-08T05:07:14","modified_gmt":"2019-04-08T05:07:14","slug":"cnbc-tv18-article-priyanka-gandhi-vadra-takes-the-plunge","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2019\/04\/07\/cnbc-tv18-article-priyanka-gandhi-vadra-takes-the-plunge\/","title":{"rendered":"CNBC-TV18 Article : Priyanka Gandhi Vadra takes the plunge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This first appeared in CNBC-TV18 on Priyanka Gandhi&#8217;s <strong><a href=\"https:\/\/www.cnbctv18.com\/politics\/priyanka-gandhi-wont-have-a-smooth-sailing-in-politics-heres-why-2059651.htm\">formal entry <\/a><\/strong>into politics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After spending the best part of the last decade helping the Indian National Congress in various election campaigns, Priyanka Gandhi Vadra has finally taken the plunge into formal party and electoral politics. The announcement that she will be in charge of Eastern Uttar Pradesh for the upcoming general elections, the hitherto bastion of CM Adityanath, will make the state will be more keenly watched than ever before. And the electoral battle between the Indian National Congress and the Bharatiya Janata Party will hot up even more. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Congress has played its last\nremaining ace, and one is not quite sure how that will pan out. There are pros\nand cons of the Priyanka Gandhi Vadra gamble, and they are often the same\nthings. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first is her lineage. The\nGandhi name. And, that is also her biggest drawback. At one end she does not\nhave to campaign to establish her self. She was born established. At the other\nend, this elections seems to be as much about the Nehru Gandhi family and their\nrole in history, than it does about current affairs. All the sins of the\nancestors, that are being visited on Rahul Gandhi, will also be visited on his\nsister. And, then to compound it, she is married to Robert Vadra, against whom\nthe BJP has a list of allegations. While nothing has been proved till date, it\nis ammunition that will be used against her. Another point to ponder is to\nwonder if the name makes as big a difference to the voter as it did two decades\nago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second is the media glare. In\nan election mediated by the media delivering politicians to our homes and\nphones, she has tremendous screen presence \u2013 she is both telegenic and\nphotogenic. Add to that she talks well, campaigns well, and seems to have a\nknack of connecting with people, you have someone who will drive TRP\u2019s for TV\nchannels. Also, in a world where we have had a surfeit of other politicians\ndominating our screens, she is an exception \u2013 she has been relatively reclusive.\nThere is going to be some curiosity value about her. What she says, what she\ndoes, the saris she wears, her smiles, and her frowns are going to be dissected\nad nauseum by the TV anchors -because she is new and under exposed in the\nmedia. But the very same media will also use the scandals in her husband\u2019s life\nto drive their ratings. Priyanka Gandhi is the keyword \u2013 anything about her\nwill draw the audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The third is with Priyanka Gandhi\nVadra, because of who she is by birth, will not only take on CM Adityanath in\nhis bastion of Eastern Uttar Pradesh, but also Narendra Modi and other senior\nleaders of the BJP. While it will be an attack co-ordinated with Rahul Gandhi\nto maximise the impact, if the BJP responds in tandem against her \u2013 they not\njust split their efforts on targeting Rahul Gandhi, they also give a massive\nboost to the image and standing of Priyanka Gandhi Vadra. And, plus there will\nbe the natural sympathy factor of a lone woman being targeted by many. Let\u2019s\nnot forget, Indians are sentimental about things like this \u2013 patriarchal as the\nattitude may be. IT is likesly that the BJP will focus the attention of their\nfemale heavy hitters \u2013 Smriti Irani and Nirmala Sitharaman \u2013 to help contain\nPriyanka Gandhi Vadra; but that means that they are tying up two veteran\ncampaigners in what looks like a hard fought election. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the Congress\u2019s point of view\nthe elections are make or break.&nbsp; And,\nUttar Pradesh is the key to Parliament. The BJP and it\u2019s ally Apna Dal won 73\nof the 80 seats in the state in 2014. And, they followed it up by winning 312\nout of 403 seats in the state elections. With SP and BSP entering into an\nelectoral alliance to compete in <a href=\"https:\/\/economictimes.indiatimes.com\/news\/politics-and-nation\/congress-kept-out-of-up-alliance-to-correct-poll-arithmetic-akhilesh-yadav\/articleshow\/67636648.cms\"><strong>76 seats in the state<\/strong><\/a> \u2013the Congress\nhas indicated that it is going to fight all 80 <a href=\"https:\/\/www.indiatoday.in\/india\/story\/congress-to-contest-on-all-80-seats-of-uttar-pradesh-in-general-election-1429945-2019-01-13\"><strong>seats in the state<\/strong><\/a>. In 2014, the\nCongress contested 66 seats and won a measly 2 \u2013 the seats of Rahul Gandhi and\nSonia Gandhi. It is this wipe out that the Congress is trying to reverse with\nthe induction of Priyanka Gandhi. Whether this gamble will pay off is up to the\nIndian voter. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This first appeared in CNBC-TV18 on Priyanka Gandhi&#8217;s formal entry into politics. After spending the best part of the last decade helping the Indian National Congress in various election campaigns, Priyanka Gandhi Vadra has finally taken the plunge into formal party and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10,56,23],"tags":[1734,782,785,1733],"class_list":["post-6614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-in-msm","category-elections-india","category-india","tag-elections-2019","tag-indian-national-congress","tag-indian-politics","tag-priyanka-gandhi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CNBC-TV18 Article : Priyanka Gandhi Vadra takes the plunge - A PoV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calamur.org\/gargi\/2019\/04\/07\/cnbc-tv18-article-priyanka-gandhi-vadra-takes-the-plunge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CNBC-TV18 Article : Priyanka Gandhi Vadra takes the plunge - A PoV\" \/>\n<meta property=\"og:description\" content=\"This first appeared in CNBC-TV18 on Priyanka Gandhi&#8217;s formal entry into politics. 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