{"id":7505,"date":"2019-06-30T15:01:29","date_gmt":"2019-06-30T15:01:29","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=7505"},"modified":"2019-06-30T15:01:39","modified_gmt":"2019-06-30T15:01:39","slug":"free-is-the-enemy-of-good-journalism-the-problem-with-the-news-market","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2019\/06\/30\/free-is-the-enemy-of-good-journalism-the-problem-with-the-news-market\/","title":{"rendered":"Free is the enemy of Good Journalism: The problem with the News Market"},"content":{"rendered":"\n

The Indian news media has been\nexpanding in all directions. Print, TV news, and digital have been giving us\ncontent of all shapes and hues, in order to attract our eyeballs, and engage us\nfor fractions of a minute. Most of this content is free. As per the Ministry of\nInformation and Broadcasting (MIB) there are 350 companies\nthat run 908 TV channels<\/strong><\/a>, around 50% of them are news channels. There are 1.18 lakh registered\nnews publications<\/strong><\/a> in India \u2013 17,573 newspapers, and 1,00,666\nperiodicals. And, it is next to impossible to ascertain how many news websites\nthere are.  Each of these news outlets\ncompete for the small chunk of an advertising pool which is unable to sustain\nso many players in a manner where business goals \u2013 such as paying salaries and\nturning in a profit \u2013 are also met. Most of the content is free, and most of\nthe content is pretty useless. And, maybe there is a link between the two \u2013\nFree, in the news space, becomes the enemy of good journalism. <\/p>\n\n\n\n

For the media, election is the\nbiggest money spinner. More audiences are attracted to news in this period,\nsimply because of the show put on by political parties. This is where media\nplatforms can show off their reporting and analytical prowess. And they live in\nthe hope that the money they earn during elections \u2013 either from parties paying\nfor advertising, or advertisers chasing eyeballs \u2013 will sustain them.  But, it simply is not enough. No sooner than\nthe 2019 elections results were out, that the predicted media implosion began. The\nindustry has been hit with a series of layoffs, and belt tightening, that\naugurs ill for the future of news. <\/p>\n\n\n\n

News traditionally worked on a subscription\nmodel. Subscribers paid a small fee on a daily basis for the news they\nconsumed. Most news outlets focused on moderate numbers of small paying\naudiences, keeping costs low, and trying to boost circulation. However, this\nmodel was upended by digital technologies \u2013 where the need for circulation was\nreduced, as the news directly reached the reader via the internet, without any\nintermediary delivering the news physically to them. And what the customer\nfaces is an overload of free news that is delivered to her mobile or another\ndevice of choice.<\/p>\n\n\n\n

And, ultimately, the free model\nworks well for large companies with deep pockets and sustaining power. Smaller\ncompanies fall by the wayside. About 5 years ago, the buzz in the news industry\nwas new players, digital natives, who were talking to new audiences for news\nthat were not being addressed by traditional players in news. While their news\ncoverage was more than decent, they had no revenue model. Most of these\ncompanies have scaled back<\/strong><\/a> or shut down \u2013 Mic, Vice, Scroll \u2013 all\nhailed as the future of journalism on digital, have found it next to impossible\nto compete in a model of news delivery, where content is an undifferentiated\ncommodity. <\/p>\n\n\n\n

The innate nature of digital\nplatforms is one that enables discovery. And, discovery is often driven by\nvolumes of audiences that find something interesting. On most days a story\nabout \u201caliens\nkidnapping a military aircraft<\/a>\u2019 will make for more compelling reading than\nfactual accounts on health policy, for example. The more ridiculous the story,\nthe higher the probability of it appearing on your facebook or twitter stream,\nand the more likely you will consume it \u2013 if only as entertainment \u2013 instead of\nconsuming something more relevant. It is simple human nature. Nothing exemplifies\nthis more than the rise of Tik Tok in India \u2013 where millions of Indians exhibit\ntheir creativity by the silliest of activities \u2013 and it is compelling viewing.\nBut, the time you spend on inane content, is less time that you spend on\nanything else. And, hence news is no longer competing with other news channels,\nbut with the entire ecosystem of content on the internet. <\/p>\n\n\n\n

The way ahead is both simple and\ncomplex. There are too many platforms competing for the same audience cohorts \u2013\nand at a very basic level media owners of these platforms need to consider\nconsolidation of the audience by a process of mergers. And, this is primarily a\nsurvival tool. There is strength in numbers \u2013 and if the media needs to\nsurvive, it needs to reorganise itself. There are just too many platforms and most\nof them will not make enough money to survive. <\/p>\n\n\n\n

The second part is slightly more\ncomplex, and that is forcing a subscription model as the default option. There\nis something fundamentally wrong with free content. It is a model that can only\nbe sustained by very deep pockets. And, the problem with that is that it\nbecomes a barrier to competition. Not only that, it rightfully deprives the\nexchequer of valuable tax. Free is barrier to entry. Free distorts the market.\nFree kills innovation. And for these reasons free must be checked.  Governments have to step in to ensure that\n\u2018free\u2019 that was meant to boost competition and give new entrants a chance at\nplaying with big business, is not used by big business to kill competition.\nAnd, that will not happen without a fight from those who rule the market. <\/p>\n","protected":false},"excerpt":{"rendered":"

The Indian news media has been expanding in all directions. Print, TV news, and digital have been giving us content of all shapes and hues, in order to attract our eyeballs, and engage us for fractions of a minute. Most of this…<\/p>\n","protected":false},"author":1,"featured_media":7506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[54,27],"tags":[602,1148,1754],"class_list":["post-7505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media","category-media","tag-free","tag-news-media","tag-news-media-models"],"yoast_head":"\nFree is the enemy of Good Journalism: The problem with the News Market - A PoV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calamur.org\/gargi\/2019\/06\/30\/free-is-the-enemy-of-good-journalism-the-problem-with-the-news-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free is the enemy of Good Journalism: The problem with the News Market - A PoV\" \/>\n<meta property=\"og:description\" content=\"The Indian news media has been expanding in all directions. 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