{"id":7589,"date":"2020-01-05T05:23:17","date_gmt":"2020-01-05T05:23:17","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=7589"},"modified":"2020-01-05T05:24:26","modified_gmt":"2020-01-05T05:24:26","slug":"7589","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2020\/01\/05\/7589\/","title":{"rendered":"CNBC TV18 Column : Twitter Banning Political Ads is not the answer to Fakes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This piece on Twitter banning Political Ads appeared on the <strong><a href=\"https:\/\/www.cnbctv18.com\/views\/twitter-banning-political-ads-is-not-the-solution-to-combat-lies-4654421.htm\">7th of November<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, Twitter CEO Jack Dorsey announced that the platform will not carry any paid political ads. He <a href=\"https:\/\/twitter.com\/jack\/status\/1189634360472829952\"><strong>tweeted<\/strong><\/a> \u201cWe\u2019ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.\u201d This is primarily to prevent fake advertising from being targeted at users. This not just includes direct advertisements of political parties, but also those involving political issues. These issues could include topics like Climate Change, Rights of Minorities, Freedom of Expression, equality campaigns, campaigns by marginalised people and others. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At about the same time, Facebook said that it would do\nnothing about fake political ads. This is with the backdrop of the last US\nelections which were considered manipulated by a huge influx of fake\npropaganda, including news stories that discussed fake incidents, paid trends\nbased on fake news, and of course, fake ads. Facebook has recently come under\nincreased fire for failing to curtail fakes, especially given that it has said\nthat <a href=\"https:\/\/www.cnbc.com\/2019\/10\/30\/zuckerberg-defends-facebooks-political-ads-approach-after-twitter-ban.html\"><strong>it\nwould do nothing<\/strong><\/a> about fake ads being run against Presidential\ncandidate Joe Biden and his son. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the ubiquitous Facebook platform, while <a href=\"https:\/\/www.theguardian.com\/technology\/2019\/oct\/04\/facebook-exempts-political-ads-ban-making-false-claims\"><strong>advertising\nof false claims by commercial products<\/strong><\/a> is explicitly banned, they seem\nto make an exception for political advertising. Mark Zuckerberg, the CEO and\nfounder of Facebook, believes it is not the job of tech platforms to censor\npoliticians, or the news in a democracy, even if they are telling lies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u2019s policy of allowing politicians to run\nblatantly fake political advertisements has come under fire from most rational\nquarters. Presidential hopeful Senator Elizabeth Warren from the Democratic\nParty <a href=\"https:\/\/www.nytimes.com\/2019\/10\/12\/technology\/elizabeth-warren-facebook-ad.html\"><strong>ran\na set of deliberate fake advertisements<\/strong><\/a>, last month, to prove a point.\nAnd, then went to town about it, to show how a powerful platform can be made to\nbe the incredibly viral disseminator of lies. But, even that has not deterred\nFacebook from banning political advertisements that tell lies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Jack Dorsey, on the other hand it is a matter of\ncredibility. He <a href=\"https:\/\/twitter.com\/jack\/status\/1189634371407380480\"><strong>tweeted<\/strong><\/a>,\n\u201c it\u2018s not credible for us to say: \u201cWe\u2019re working hard to stop people from\ngaming our systems to spread misleading info, buuut if someone pays us to\ntarget and force people to see their political ad\u2026well&#8230;they can say whatever\nthey want!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the face of it, Jack Dorsey is the man of the moment.\nThe tech billionaire who has stood up to defend democracy from the perils of\nnegative propaganda. And Mark Zuckerberg is cast in the role that he has been\nholding for the last few years, since the Cambridge Analytica scandal broke-\nthat of the man who would rather see the world burn, than prevent his platform\nfrom being used of lies and hate. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the latter statement may hold water, Twitter\u2019s\nactions need to be looked at more closely. Banning fake political ads is\ndifferent from banning all political advertising. &nbsp;Banning all political advertising or political\ncampaigns to prevent fakes is a bit like locking up all women to prevent rape.\nIt is a knee jerk reaction and has no basis in rational behaviour. And, in any\ncase, direct political advertising on social media is a tiny part of the\noverall propaganda piece that plays out on social media on a daily basis,\nacross various countries and regions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is not political advertising. The problem is\nallowing fakes to co-exist with the truth on an equal footing. You cannot have\nunsubstantiated campaigns to co-exist with campaigns based on fact. &nbsp;The other problem is the economics of\ncampaigning. A ban on political advertising on social media channels will\npossibly impact the poorest candidates most. Would President Obama, nor\nPresident Trump, or indeed Prime Minister Modi, in his pre 2014 campaign made\nsuch waves, but for the drumroll provided by social media campaigning \u2013 paid\nand organic? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, there is another complication. In a wold where\ntroll farms are used and paid per tweet or per post to trend content, would\nthese trending hashtags be seen as paid advertising or organic content? Since\nTwitter is not the party that is getting paid, they can wash their hands off\nthe lies. But those lies not only exist, they use the platform to spread it.\nThis political action is a bit like Pontius Pilate washing his hands off the\nproblem. And, that is a disastrous idea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jack Dorsey has taken the easy way out. The key is not a\nban on political advertising. The key is being able to sift the truth from\nfakes, and bury the fakes.&nbsp; Not censor\nall political advertising. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This piece on Twitter banning Political Ads appeared on the 7th of November Last week, Twitter CEO Jack Dorsey announced that the platform will not carry any paid political ads. He tweeted \u201cWe\u2019ve made the decision to stop all political advertising on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10,54,31,36,41],"tags":[113,605,1618],"class_list":["post-7589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-in-msm","category-digital-media","category-news-media-2","category-propaganda","category-social-media","tag-advertising","tag-freedom-of-expression","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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