{"id":8023,"date":"2021-12-31T04:45:22","date_gmt":"2021-12-31T04:45:22","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=8023"},"modified":"2021-12-31T04:47:10","modified_gmt":"2021-12-31T04:47:10","slug":"column-extremism-and-big-tech-a-relationship-that-threatens-the-world-2","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2021\/12\/31\/column-extremism-and-big-tech-a-relationship-that-threatens-the-world-2\/","title":{"rendered":"Column: Australia vs Big Tech, and how to save News"},"content":{"rendered":"\n

This article appeared in the FPJ on 22nd February, 2021<\/a><\/strong><\/p>\n\n\n\n

Big Tech has grown to an extent where it can challenge the authority and might of the Nation State. And this power derivers from their monopoly control over our data sets arising from a policy of mergers and acquisitions that puts ever more personal data in the hands of the few. With Facebook\u2019s unilateral decision to stop providing links to news in Australia, it would be interesting to see how governments talk to dismantle the power of big tech.<\/p>\n\n\n\n

The confrontation between Australia and two of the big tech companies \u2013 Facebook and Google \u2013 has been looming large for some time. A large part of the traction of both platforms has been its extraordinary ability to link to news of various kinds \u2013 local, national, international, and interest specific. The result of this has been extraordinary benefits to both companies. Primarily in terms of the data that we leave behind while reading and sharing, and that data in turn is packaged and sold by both Google and Facebook to advertisers. Over the last decade, as digital has become all pervasive, advertising has moved from traditional media to the tech platforms. Today, Facebook and Google account for over half the world\u2019s advertising revenues.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Source: here<\/strong><\/a><\/p>\n\n\n\n

Australia looked to see how Facebook and Google could pay to link to news \u2013 the very glue that holds their networks together. They looked to see how google can pay royalties to news publishers for using news in the newsfeed and search. The idea behind the Australian legislation was that neither Facebook, nor Google would be as attractive to users, if they didn\u2019t ride on the back of news. And they need to pay for the news.<\/p>\n\n\n\n

Both Google and Facebook have much to lose from this move. If they accept this in Australia, this will become a precedent for their interactions in every market. Both companies put their full-blown lobbying and PR machinery into action, creating campaigns and lobbies to stop the Australian\u2019s from enacting this as law. And they failed. Last week Australia took the call to get Facebook and Google to pay royalties to news companies.
Google complied. It has gotten into agreements with Rupert Murdoch\u2019s news corporation, and a variety of other news outlets to work out a licensing model. Facebook, on the other hand, decided to prevent people in Australia from sharing news links<\/a>. However, as Facebook has realised it is not easy to just filter out news links to block. It also ended up blocking pages belonging to charities<\/strong><\/a>, politicians, local health services, and its own pages. The backlash in the country against Facebook is huge.  World over, Facebook is seen as the bully, using its monopoly power to buck the legislation of a small nation. It is not that the notion of paying publishers is new for Facebook. It has entered into agreements with large American news organisations<\/strong><\/a> to pay for carrying their headlines.<\/p>\n\n\n\n

Facebook\u2019s decision to stop linking news in Australia could not have come at a worse possible time for big tech. World over there are accusations of big tech colluding to not comply with government regulations, and undermining democracy. Facebook in particular has been at the receiving end of these criticisms from the time the Cambridge Analytica scandal<\/strong><\/a> broke. The condemnation across the world of Facebook\u2019s actions have been swift \u2013 from politicians, media houses, and academics. The feeling that Facebook \u2013 that includes FB, Messenger, WhatsApp, Instagram \u2013 are getting too big, and too powerful for the good of the world. They are now challenging governments on the most fundamental issues. In the USA, Facebook is facing antitrust action<\/strong><\/a> for illegal monopolisation. The EU is investigating it for a variety of iffy trade practices<\/strong><\/a>. And it is likely that 2021 would be the year where countries take action to reduce the power of the tech giants. And a starting point would be to help break them up and set Chinese walls between data stores.<\/p>\n\n\n\n

But, for now the question turns to Australia\u2019s solution for saving local news and what it means to India. It would help reinject credit into a sector that has been hit badly by the sweep of digital technologies. While people seem to be consuming more news than ever before, this does not seem to translate into corresponding revenues for news publishers. It is hoped that independent publishers, and smaller news outlets that cater to niche interests. This move to save news, needs to translate to more money being invested in news reportage, public interest journalism, and newsrooms. This should not be another way of just increasing profits. <\/p>\n\n\n\n

 And, finally, as governments worldwide flex their muscles against the increasing influence of social media on their populations and seek to curb the influence these platforms have on the flow of information and engagement \u2013 the world is poised to see battle. – between those who control our data, and those who exercise control on our physical manifestations. And, unless big tech can be reigned in, the fall out will be quite terrible.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article appeared in the FPJ on 22nd February, 2021 Big Tech has grown to an extent where it can challenge the authority and might of the Nation State. And this power derivers from their monopoly control over our data sets arising…<\/p>\n","protected":false},"author":1,"featured_media":8026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10,54,15,31,41],"tags":[1861,657,1860],"class_list":["post-8023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-in-msm","category-digital-media","category-economics","category-news-media-2","category-social-media","tag-advertising-monopoly","tag-google","tag-news-monopsony"],"yoast_head":"\nColumn: Australia vs Big Tech, and how to save News - 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