{"id":8210,"date":"2022-01-27T11:20:21","date_gmt":"2022-01-27T11:20:21","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=8210"},"modified":"2022-01-27T11:22:38","modified_gmt":"2022-01-27T11:22:38","slug":"online-shopping-portals-and-the-growth-of-msme-sector","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2022\/01\/27\/online-shopping-portals-and-the-growth-of-msme-sector\/","title":{"rendered":"Online Shopping Portals and the Growth of MSME sector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">During the lockdown, like millions of others, I turned primarily to e-comm platforms to shop. And, it was not just for essentials. Deprived of human contact, and sensory experiences, many of us took to window shopping across these platforms \u2013 just checking out new products for later use. The number of new brands putting out innovative products is extraordinary. Nowhere is this more noticeable than in the areas of home d\u00e9cor, traditional foods, traditional weaves and wefts, bedding, clothing, electronics, space-saving gadgets, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the last 4-5 years there has been tremendous growth in e-commerce in India. According to the <a href=\"https:\/\/www.ibef.org\/industry\/ecommerce.aspx\"><strong>IBEF<\/strong><\/a>, \u201cThe Indian E-commerce market is expected to grow to US$ 111.40 billion by 2025 from US$ 46.2 billion as of 2020. By 2030, it is expected to reach US$ 350 billion. By 2021, total e-commerce sales are expected to reach US$ 67-84 billion from the US$ 52.57 billion recorded in 2020.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pandemic itself has given a boost to sales. And, as more of us experience the ease of shopping via our phones, the MSME sector seems to be a major beneficiary of the e-commerce boom. A survey by <a href=\"https:\/\/www.livemint.com\/news\/india\/64-of-msmes-saw-online-sales-grow-in-the-last-12-months-survey-11628425722410.html\"><strong>Local Circles<\/strong><\/a> revealed that \u201c28% of startups and MSMEs said their digital sales doubled or increased by five-fold in the past year, while another 23% said that their sales through digital channels grew by 50% to 100%.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the core of this growth is the role of the major e-commerce players like Flipkart \u2013 the large aggregators, the mega malls on the cloud \u2013 where many of us spend hours in vicarious window shopping \u2013 discovering products that are \u2018just what we need\u2019. The bringing together of the buyer and seller has been magic. Suddenly my house has \u2018applams\u2019 (south Indian papads) from specialty producers; scented candles from a small producer in Ladakh, filter coffee from Coorg \u2013 right from the producer; saris from small handloom collectives and more. All enabled by the big e-tailers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the first level, it is the search function that allows us to discover these. Search for \u2018scented candles\u2019 or \u2018decorative plates for wall\u2019 and you will end up discovering almost a treasure trove. In this, you get to experience \u2013 at least visually \u2013 the new. Many are run by first-time entrepreneurs who have <a href=\"https:\/\/stories.flipkart.com\/sellers\/\">partnered with Flipkart<\/a> and showcasing their craft. Many with the exclusives that all of us crave. The very act of being able to discover new businesses, and MSMEs with no instant brand recognition, itself is allowing for growth. When your product comes up, when a shopper searches, half the battle is won.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"512\" data-attachment-id=\"8211\" data-permalink=\"https:\/\/calamur.org\/gargi\/2022\/01\/27\/online-shopping-portals-and-the-growth-of-msme-sector\/untitled-design\/\" data-orig-file=\"https:\/\/i0.wp.com\/calamur.org\/gargi\/wp-content\/uploads\/2022\/01\/Untitled-design.png?fit=1000%2C800&amp;ssl=1\" data-orig-size=\"1000,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Untitled-design\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/calamur.org\/gargi\/wp-content\/uploads\/2022\/01\/Untitled-design.png?fit=640%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/calamur.org\/gargi\/wp-content\/uploads\/2022\/01\/Untitled-design.png?resize=640%2C512\" alt=\"\" class=\"wp-image-8211\" srcset=\"https:\/\/i0.wp.com\/calamur.org\/gargi\/wp-content\/uploads\/2022\/01\/Untitled-design.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/calamur.org\/gargi\/wp-content\/uploads\/2022\/01\/Untitled-design.png?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/calamur.org\/gargi\/wp-content\/uploads\/2022\/01\/Untitled-design.png?resize=768%2C614&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption>just some of the stuff I ended up buying last year &#8211; via large e-comm platforms. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the second level is the ability to read reviews by other buyers. That goes a long way to building quality perception. I recently ended up buying a floor cushion for meditation, after reading the reviews. Initially, I wasn\u2019t so sure as to how a specialised floor cushion for meditation would be different from a normal floor cushion \u2013 and the reviews made that clear. The converse also works, I have been deterred from buying products because of poor reviews. But, on average, I have discovered more MSMEs and their offerings through good reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The third is the guarantee that large platforms offer in terms of a \u2018no questions asked\u2019 returns policy. It helps the buyer take that risk with a new label \u2013 be it clothing or d\u00e9cor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between discovery, endorsements, and returns \u2013 the consumer is given enough assurance that they will be delighted with the offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And finally, from an MSME perspective, the biggest headache that is reaching the end consumer, and providing customer support is taken away by the e-tailer.  Giant etailers are focused on both customer service and employee satisfaction. The prompt multi-lingual support customers receive builds a long-lasting bond between the consumer and the MSME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bandwidth that is released for the MSME on this count will be huge, and they can use that to grow their business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSME&#8217;s have come to their own during the lockdown, piggy backing on the infra of big e-retail to survive and grown<\/p>\n","protected":false},"author":1,"featured_media":8212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[53,15],"tags":[],"class_list":["post-8210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-economics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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