{"id":850,"date":"2008-05-14T12:42:40","date_gmt":"2008-05-14T07:42:40","guid":{"rendered":"http:\/\/calamur.org\/gargi\/?p=850"},"modified":"2008-05-14T12:42:40","modified_gmt":"2008-05-14T07:42:40","slug":"from-youngistan-to-menopauseland","status":"publish","type":"post","link":"https:\/\/calamur.org\/gargi\/2008\/05\/14\/from-youngistan-to-menopauseland\/","title":{"rendered":"From Youngistan to Menopauseland&#8230;."},"content":{"rendered":"<p>If there is <strong><a href=\"http:\/\/www.agencyfaqs.com\/perl\/news\/index.html?sid=20392\">Youngistan<\/a><\/strong>, can <strong><a href=\"http:\/\/menopauseland.com\/\">MenoPauseLand<\/a><\/strong> be far behind &#8230;<br \/>\n<strong><a href=\"http:\/\/www.nytimes.com\/2008\/05\/12\/business\/media\/12adnewsletter1.html?_r=1&amp;adxnnl=1&amp;adxnnlx=1210846362-ATfNQiqkzLncoLTf6Bcnkg&amp;oref=slogin\">The NYT reports <\/a><\/strong>:<\/p>\n<blockquote><p>Menopauseland is the invention of Amerifit Brands and its creative agency, BrandBuzz in New York, on behalf of Estroven, a supplement that is meant to help reduce the symptoms of menopause. A campaign with a budget estimated at $20 million is centered on the imaginary land where women of a certain age can celebrate a new stage of life.<\/p><\/blockquote>\n<blockquote><p> Menopauseland \u00e2\u20ac\u0153stands for the freedom, the liberation, that women felt at this point in their lives,\u00e2\u20ac\u009d he adds.<\/p>\n<p>That is conveyed with a light-hearted tone in the various elements of the campaign. For instance, in the TV commercial, an attractive older woman is shown emerging from a swimming pool. She is met by a hunky younger man with a towel and a six-pack \u00e2\u20ac\u201d the abdominal kind, that is, as opposed to, say, a six-pack of Diet Coke \u00e2\u20ac\u201d who massages her shoulders.<\/p>\n<p>The woman is then heard speaking as if writing a postcard to a friend. \u00e2\u20ac\u0153Dear Lynn, in all my travels, there\u00e2\u20ac\u2122s no place more liberating than here,\u00e2\u20ac\u009d she says. \u00e2\u20ac\u0153Kisses, Kate.\u00e2\u20ac\u009d<\/p><\/blockquote>\n<p>I wonder if geographically the two are next to each other &#8230; it opens up interesting possibilities&#8230;.<br \/>\nI wonder if this is in the league of <strong><a href=\"http:\/\/www.hotukdeals.com\/item\/158309\/actual-letter-from-an-austin-woman-\/\">have a happy period <\/a><\/strong>\ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is Youngistan, can MenoPauseLand be far behind &#8230; The NYT reports : Menopauseland is the invention of Amerifit Brands and its creative agency, BrandBuzz in New York, on behalf of Estroven, a supplement that is meant to help reduce the&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[21,42],"tags":[113,640,1008,1023,1049,1560],"class_list":["post-850","post","type-post","status-publish","format-standard","hentry","category-gender","category-society","tag-advertising","tag-gener","tag-marketing","tag-media","tag-menopauseland","tag-target-groups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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