Posts under ‘Advertising’

HyperActiveX – came up with that title on a conversatin thread on FB.
And, this was in context of Mr.Advani – the leader of the BJP – who has decided to use the net to reach out to audiences that extensively use the net. (‘younger audiences’
In typical desi style, they have gone in for [...]

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61 years old. Happy Birthday.
And on this day let me link two ads. one from a time that i was growing up, and the other from now.

Hamara Bajaj – 1989

Hamara Baja – 2006
Bhuland Bharat ki Bhuland Tasveer
Naye Bharat ki Naye Tasveer — who ever wrote those lyrics was a genius !

addthis_url [...]

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Ficci Frames 2008 began yesterday in Mumbai. This year's theme was sustaining development.
As, usual it was great for the networking. I caught with quite a few people that I had lost touch with. Met some new ones. Bonded with old colleagues. Drank lots of coffee. attended loads of talks where i felt like a school [...]

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There are things that you can live down, and there are things that you can’t. Our esteemed censor board chairperson, Sharmila Tagore’s comment on the XXX Flavoured Condoms ad:
"The campaign is not in good taste"
gives a whole new twist to the phrase "double meaning"

addthis_url = ‘http%3A%2F%2Fcalamur.org%2Fgargi%2F2006%2F11%2F04%2Fflavoured-cndoms-good-taste%2F’;
addthis_title [...]

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In another world, another time, this could be a name for a cola variant in MAD magazine. Unfortunately, in our world it is a term that is used to describe colas with large doses of pesticide. Naturally the reaction to it is mixed. The Cola companies are defending their position and rubbishing the CSE [...]

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I saw an ad yesterday which really struck me dumb. It was for SBI Debit Cards. It paid a backhanded tribute to a number of hindi films. The ad looked like something out of "Do Bigha Zamin". An emaniciated BPL (Below Poverty Line) man doing a variety of heavy tasks. The film is shot in [...]

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“men are supposed to be brown and rugged, not fair and pansy” said my politically incorrect mom after viewing the Fair and Handsome ad on TV tonight.

addthis_url = ‘http%3A%2F%2Fcalamur.org%2Fgargi%2F2005%2F11%2F22%2Fwhiter-than-white%2F’;
addthis_title = ‘Whiter+than+White’;
addthis_pub = ”;

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Society and Culture has always fascinated me. Why do certain people behave in a particular manner? Why do Tamilians do somethings and Punjabis do something else. And this is more from a macro sociological/anthropological/ethnographic perspective than a micro (psychological) viewpoint.
I always used to have words with the sales teams (when I headed channels) [...]

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Putting together this weeks’ blog mela was an incredibly rewarding experience. I had a wonderful journey through Indian blogdom. There are almost 50 posts featured here. My thanks to all those who nominated. Without Bloglines this task would have been chaotic:)
I have had a trying last two days. My ISP has been taking turns [...]

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The HT hoarding legend reads – LET THERE BY LIGHT, in the process cutting off the light of the residents of Heera Panna.
With HT in front of the building and Pyramid next to it, Heera Panna may be in a posh area of town, but it sounds like a nightmare to live in:)
I am also [...]

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