HyperActiveX - came up with that title on a conversatin thread on FB.
And, this was in context of Mr.Advani – the leader of the BJP – who has decided to use the net to reach out to audiences that extensively use the net. (‘younger audiences’ :)

In typical desi style, they have gone in for overkill. Have money, will spend – and will appear on every site you visit, at any point of time, with reference to any kind of content – omnipresent…

On Wednesday, i was up at 5. Was supposed to leave for Shirdi at 5.30 – but that has got pushed slightly. So i was catching up with news for the day. And bingo pops up Mr.Advani. at 5 in the morning. I almost choked on the coffee and then i saw the irony of it, and laughed

The omnipresent mr.advani

The omnipresent mr.advani

Somehow the advertising seemed to endorse Varun Gandhi … I am sure that it was not the intention. I am also sure that Mr.Advani and the BJP are fairly embarrassed by this immature and public outburst of what is the hidden philosophy. But that is not the issue. The issue is bad placement. It’s a bit like a Cola Ad appearing after a story on cola damaging the teeth or whatever, or a mobile ad appearing in a cricket match everytime India loses a wicket… it is bad media strategy. Very bad !

It is primarily bad, because it reminds people who are on the fence, the issues that make them uncomfortable with the BJP.

It kind of brought home all the one single reason why i find it difficult to consider the BJP as a party to lead the Government at the centre … despite my acute disenchantment with the Congress. The BJP attracts every psychopathic nutcase – and this kind of rhetoric thrives. Every time a church gets burned, a woman gets beaten up, silliness like purification ceremonies occur at temples because people of ‘lower’ castes have entered it .. check to see the State Government in power .. it is either directly the BJP or a party with BJP support.

There are a whole bunch of very eminent bloggers who have come out to endorse the BJP on account that the Congress has failed to guarantee our security. You know what, i am more scared of marauding hoardes beating me up because I fail to live up to their definition of “Indian Culture” than i am of nutcases planting bombs. Somehow, my main issue with the BJP is internal security, and their ability to hold back their saffron cousins.

And of course, do i really want the trioka of Yashwant Sinha, Jaswant Singh and Arun Shourie handling the economy ?

And finally, the great Indian electorate does not elect a Prime Minister. It elects Members of Parliament. The largest party or the largest coalition nominates its PM candidate. Maybe, it is time that advertisers took their heads out of their colonised butts and realised that, thankfully, we don’t have an American set up for choosing either our representatives or our Leader.

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I was telling someone the other day is that the saddest conclusion that i have reached is that the most honorable institution of them all is the Government.

Ultimately, no matter how venal, power mad, inept, or corrupt the are – sooner or later they are accountable and answerable to the people. They lose their jobs, retract their statements, are forced to back off from trampling our Constitutional rights. All we have to do is scream a bit … and they usually end up listening, especially if it is close to elections.

Amongst the insitutions that has rapidly lost my trust, espeically in the last two years, is the broadcast news media. Between the Prince episode, the Arushi Murder Case, running recorded footage with live bugs, with the 26/11 coverage – i have stopped watching TV news. I read magazines, i read newspapers and I read blogs.  I do these because i have far more faith in the credibility of those who write – than the credibility of those who produce and package news on TV.

When you begin to sell TRP’s instead of credible, reliable, non sensationalized content (remember words like journalism, ethics, reportage), then you are selling a product, and rules that apply to the rest of the world apply to you.  This includes getting product attributes criticized.

As a consumer if i tell you that i don’t like your product because  a part of it is screechy, emotional, inaccurate,  irresponsible and all over the place then maybe your job is to improve your offering instead of threatening to sue the customer for defamation.

The Ambanis didn’t sue the customer for laughing at Reliance Mobile 6 years ago, they fixed the service. Tata’s didn’t sue the customer for pillorying the Indica when it first launched. They made a better car (btw  i own an Indica Marina). Maybe, NDTV needs to introspect and figure why so many of its natural target audience found its reportage appalling. And, maybe they need to fix it.

And to those who took the call to threaten the individual with legal action:

Imagine  – if the Government behaved with you the way you are behaving over Chyetanya Kunte .Imagine your outrage, your self righteousness and your defence of the “Freedom of Expression. And then remember that media organizations enjoy the same ‘freedom of expression’ as individuals. There are no other separate provisions. And understand, that  in attacking our Rights you are destroying yours.

I feel sad that the journalistic  insitution built up by Prannoy Roy has come to this. Really, really sad.

Also read

Desi Pundit – the are running the story & reactions here

Blogbharati are running the story and reactions here

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Two very different stories caught my attention today. Both are related to media coverage.

One was in the Indian Express by Rajat Sharma, of India TV, quoting a former Army Chief – who had come into the channel to advice producers & camerapersons on :

what precautions they should have taken while showing “live” action. My most important objective was to understand if news channels, in any way, endangered the lives of our commandos.

To my surprise, the former army chief was emphatic: “News channels did nothing wrong. Your coverage didn’t do any harm whatsoever to the commandos! I’ve handled action as a major, then as a full colonel, and finally as an army commander in anti-terrorist operations, and there’s nothing I could make out from the news channel about the strategy of our commandos.”

Frankly, I expected him to echo what some have been saying—how terrorists got valuable clues on the commando plan by watching our channels. But sample what he said: “Do you think that terrorists holed up in a hotel facing commando fire had time to watch TV?” A young reporter persisted. He reminded the general of the “widespread belief” that the terrorists were being briefed on their Blackberries by their bosses, watching our news channels. Promptly came the angry reply. “Anyone suggesting this must be mad. (Even) I could not get an idea about the action plan. Who has the time to look at TV and Blackberries when you are in the midst of gunfire?”

The second was in the International Herald Tribune, quoting Indian authorities :

And, perhaps most significantly, throughout the three-day siege at two luxury hotels and a Jewish center, the Pakistani-based handlers communicated with the attackers using Internet phones that complicate efforts to trace and intercept calls.

Those handlers, who were apparently watching the attacks unfold live on television, were able to inform the attackers of the movement of security forces from news accounts and provide the gunmen with instructions and encouragement, the authorities said.

:(

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Like most others in blogosphere, I too read Barkha Dutt’s passionate defense of reportage on News Channels. My first response was to Fisk it. Wikipedia quotes Eric S. Raymond from the the Jargon File:

A point-by-point refutation of a blog entry or (especially) news story. A really stylish fisking is witty, logical, sarcastic and ruthlessly factual; flaming or handwaving is considered poor form.

As i began scanning through the justification, i mentally made notes. It was going to be a line by line rebuttal. the post began taking shape. I began typing it out. And then I stopped. What am I becoming ? Does Fisking really serve any purpose but to polarize opinions even more?

It is not about absolutes. It is about a continuum in which we all want to coexist, live, play, work and be happy. It is not about digging yourself into a hole or painting yourself into a corner. It is about meeting people and ideas half way. It is not about shouting someone down. It is about conversation, dialogue. The aim is not sarcasm, or wittiness or getting into a ‘tu tu mein mein‘ zone. It is not personal. It is not aimed at one person and their reportage, but a system that is failing us, as much as the politicians are.

The News media are the fourth estate. They are the watchdogs on behalf of civil society. They are supposed to keep a look out for when the state or the system messes up, and they are supposed to make us aware of lapses. they are supposed to be unbiased, neutral and a means for the audience to get timely reliable information.

Their role is not to pally up or be part of inner circles – they can’t by definition. Their role is not to gloss over the truth, because their patrons will get offended; and their role is not to cover the peccadilloes of the rich and famous to the exclusion of everything else. Their role is not to scream about the stable door after the horse has bolted, but before. The reason i am bringing up something that most bachelor level students of the media will know and appreciate is because the News Media in general and TV News media in particular has forgotten it.

So Let’s start with basics. Unedited footage, with a spur of the moment commentary, in situations like this, is dangerous. This is not a cricket match. This is National Security .

The basic defense is that mistakes were being made because it was a 60 hour coverage under tense, dangerous and emotive conditions. I appreciate the difficulties of 60 hour coverage. But, I don’t think that anyone asked the media to cover the issue live non stop. There were other stories breaking. A cylcone in Chennai that left 75+ dead (I could be cynical and say that slum people drowning is not news) , a dangerous situation in Thailand, where many Indians travel , elections in parts of India. As, Anjali Deshpande and S.K. Pande of the Delhi Union of Journalists point out:

The media behaved as if the country was so terrified it came to a standstill. As if Madhya Pradesh did not go to polls, as if Delhi did not vote, as if a former Prime Minister, V P Singh, did not pass away

Was there other news? Of course. But, the desire to keep viewership up by upping the pitch, and trying to vie with each other to get more gruesome and gory, won the day.

NDTV English continued showing the operation. It also took us to the scene outside the Trident. There Barkha Dutt spoke to the Deputy Chief Minister R R Patil asking him for details. She asked him whether there were any Indians among the hostages. RR Patil said he could not disclose information for it could affect the security of the people held hostage. Patil also pointed out that firing from outside could give away the direction from, which security forces were approaching the building. Despite that the channel showed where the commandos were hiding behind pillars! …..Whatever happened to the earlier decision to not telecast live in the interest of the ongoing operation?

There is something terribly scary about unedited footage going out with unedited scripts. And, when i talk about editors here, I don’t mean the function on a word processor or a the video editing system that you use to assemble a story. I mean the human who is competent and qualified to add ‘reason’ to a report. For reference of good reportage in emotional situaions, please look at Michael Buerk’s coverage of the Ethiopian famine, or Kate Adie’s coverage of Tiananmen Square, or even the US Network Coverage of 9/11. Let’s face facts, editorially 26/11 coverage was a disaster. You had live footage going on, with commentators trying to describe the events – almost like a ball to ball coverage, without the knowledge & insight that a cricket commentator has on the game.

Bring in systems that prevents this. News, has to go through an editorial filter. Having your editor on the ground sending out unfiltered thoughts and images is really a cop out !

At the second level you have the role of watchdog. It is all very well to bay about the fact that the NSG has only one plane tucked away in Chandigarh. now, that the delay has happened and the deed is done, let me ask the media – our watchdog- a question – Were you sleeping for all these years? Where is your reportage on things that impact us and our security? Where is your reportage on corruption? Where is your reportage on why Delhi houses aren’t really earthquake resistant – and what will happen there if there is an earthquake tomorrow ? How much petrol goes walkies from the army everyday ? Why is it that you aren’t asking why people are dying in floods 60 years after independence in a Capital city ? What can be done to prevent it? Where are your North Eastern Reports? Where are your features on Naxal activity? Where are your exposes on human right violations ? Where are you on people who make a difference, beyond the Page 3 crowd ? Is Saif Ali Khan’s tattoo really more important than this country and its people?

The sacrifice of news in the altar of ratings is again something that needs to be addressed at a policy level. Maybe a different metric needs to be evolved for news media, that is apart from the metric used to measure entertainment. Maybe news channels need to sit with agencies and clients to evolve this. There has to be a political will within the system to do that. I hope that they find it before it is too late.

The next is the issue of Responsibility and Common Sense. ‘The Government did not tell us to stand away’ is like one fifth standard play ground excuse. The analogy I will give you is with drinking and driving. Many of us didn’t drink and drive, even before it was an offense. If the Government had cracked down on media coverage, the response would have been ‘ they can’t catch the terrorists, but they cracked down on us’. What would you have the security forces do ? Get the situation in hand, or babysit a bunch of people who should have known better.

And what about its irresponsibility in inflaming passions. Whose idea was it to put Simi Garewal’s statement on ‘flags in slums’? She should not have made the statement. But, the broadcasters definitely should not have carried it. What are you trying to do? Start a riot – would that mean more TRP’s. Again, my question is, where is the editor ? Where is editorial ? Does it still have a role to play in news media ? This is the same kind of irresponsible behavior that had got us all inflamed during the Arushi case.

I hope that all of us are aware that News has become a platform for polar opposite Views. Not views that will come to a consensus, but views that will try and drown each other out with their decibels. They find nutcases on both sides of the spectrum and it is a free for all orgy of bad behavior! Because, when people behave badly, audiences watch. The same is the case with entertainment channels? But, at least they are more honest. They don’t occupy the moral high ground like news channels or journalists. They know that they are selling TRP’s and they fine tune their content accordingly. What is your excuse?

At the next level is this entire thing about Nation – India, Bharat. Why is there such media bias towardsMumbai and Delhi. Is it because your friends live here? Why are 60,000 people dying in Naxal attacks not news ? Why is 30% of our districts under Naxal control not an attack on India. Is it because they don’t drink at the Taj or Trident ? You need to answer the question whether you are metro news channels or National News Channels. And, maybe only National News channels have exclusive access to certain kinds of news !

And, finally sensitivity. Put your self in the shoes of Mrs. Karkare, Mrs.Kamte and Mrs.Salaskar – and ask your selves one question – how did they find out that their husband died ?

I believe in freedom of expression. I believe in a free and independent media as a cornerstone of a Democratic Republic. I believe in plurality of voices, opinions and thoughts. And, I believe that the news media, as it exists currently, is a threat to these . Because of their consistent bad behavior, their lapses as a watchdog, their irresponsibility and their insensitivity they are going to curb all of our freedoms. I wish that sense will prevail. I hope that they agree to bring in a code of conduct, i hope that they build a consensus for marketing and selling news differently, and i request the best among them to go and train the next generation.

Others on the role of the media, 26/11
1) Three days of Mumbai terror reporting - The Hoot

2) When Nationalism Triumphs responsible Reporting – The Hoot

3) Media and the Elite - The Statesman

4) We, the People- The Mumbai tragedy and the English language news media - Hindustan Times The Telegraph
5) The Channel box Carnage – Indian Express

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This morning I was in class teaching Media Studies. We were looking at different aspects of media — especially the ‘filtering aspect’. Dennis McQuail - media theorist – defines this as

…selecting out parts of experience for special attention and closing off other aspects of experience, whether deliberately and systematically or not…

And, then i got down to explain the nature of filters. For example, the ToI does not really believe in publishing news that will impact the self image of Indians on the front page. Senior members of the news industry have told me and all of us – go to any media event like FICCI Frames – that Indians don’t like watching news on Caste murders, political maneuvers and minority harassment. It does not jell well with this notion of India – the seat of tolerance, the seat of equality, the seat of culture, the seat of living in harmony. And, anything that takes away from this image is unappealing. So, Muslims or Christains attacking Hindus will make frontpage or lead story, where as the reverse will be tucked away. An Indian taking over a firang company will make front page news, and a firang taking over an Indian company will not. The Oscars or Brangelina will make front page news, but regional films that win a National Award or Caste murders will not.

The example that I used was of Priyanka Bhotmange – the 12th standard girl who wanted to grow up to be someone and join the army.. she and her mother were gangraped and murdered. And her brothers were brutalised and hung. It was just another murder that could happen anywhere in the country. Somehow filtering the gory and gruesome pictures off the front pages (or even the inside pages) helped to sanitize the crime. It also seemed to make us care less. If more people saw the pictures, then maybe the outrage would have been more.

The MSM didn’t even pick up the news, until it got too big to be buried. A couple of days after the verdict that denied the existence of caste in the murder of the family .. the story is as dead as the protagonists. No one – including the judiciary – wants to admit that maybe, just maybe – caste played an issue. We will rest content knowing a family was massacred and ‘justice’ may have been done. And we move on.

And, then one of the girls piped up and asked – why is the media quiet on Orissa ? And, the answer is the same. The bulk of the population are like ostriches – we don’t want to believe that ‘our’ people will kill, burn, rape and loot. Other people do it. Not us.

There could be another reason. And that is media bias. It is that news agencies are so infiltrated by Hindutva supporters that they spike the news that is unfavourable to the cause. Either that, or they are being run by morons.

I have suggested that my students go beyond the ToI and news channels for news – and look at other sources as well. And, while the whole truth may not be represented in the MSM, it is the start point to understanding any story. Read the Indian Express, Read the Hindu, read Tehelka, Read CounterCurrents, Read Atrocity News. Read what ever you can lay your hands on. All of them will contain biases – that is natural, the only unbiased person is a dead one! The truth will lie somewhere in the middle. What else could i tell them?

do check out Shivam Vij’s blog – he broke the Khairlanji story – and has stayed with it since.
Read the Tehelka coverage on Orissa.

And, Finally on Orissa –
if you are Hindu and reading this – maybe you would contemplate sending a message to the RSS and its allies. And, that is “This is not happening in my name. As a Hindu, I oppose this violence and hatred”. Just look at countries like Iran . Ordinary people didnt’ stand up against religious fundamentalism and look at the result. I hope and pray that India doesn’t become like that!

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This from the RSS - The Rashtriya Swayamsevak Sangh  not Really Simple Syndication

According to RSS, everybody has a right to pray for his deity in his style. But every Indian should accept that Ganga is a holy river and Ramayan and Mahabharata are the holy books of India.

Reminds me of the time (a lifetime ago) when I, a rebellious teenager, told my dad "India is a democracy" and he responded "so long as you do what i tell you to, it is a democracy" :) He was of course kidding, I am not quite sure of the RSS. 

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….the Chinese Ambassador to Canada :

''The Dalai Lama has been telling lies to the world for decades,''

''What has happened in Tibet was instigated by separatist groups led by Dalai Lama clique.''
 ''Any remarks made accusing China of so called human rights suppression, I consider that irresponsible and inappropriate and it's interference in China's internal issues,''

Maybe, India should just bite the bullet and boycott the Olympics. We anyway have a snowball's chance in hell of making the medals list. So might as well take the moral high ground and stay away. The least that this action would do is save the tax payer some money.  

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Today is the anniversary of the Babri Masjid demolition…… it is also the anniversary of a particularly unpleasant personal failure, that was ignited by the demolition….

I was a student in London when the Mosque came down with a whole bunch of Hindutvadi’s baying for blood. Do you remember Sadhvi Rithambra screeching “ek aur dakha do …. Babri Masjid Tod Do”.

I remember the sheer sense of numbness…. not just because I witnessed desecration, not just because a bunch of ‘civilized’ people were in the throes of a blood lust, but also because it was committed in the name of my religion. And, I have always been spiritual… and this action, for me, was as much blasphemy …… as someone breaking down a temple….

The reaction from assorted friends and family was diverse. There were those as appalled as me (and many of them were the older generation). But for others it was seen as ‘teaching them a lesson’. Many my age — cousins, brother, friends told me that i had become westernised because i lived ‘there’ and didn’t really see why the mosque had to go… Today 15 years later, i have been back for 13….. and am as desi as they come… and I still can’t see why..

Today, 15 years later … not much has changed….the views expressed by a whole bunch of guys on the Hindutvadi side has not changed…… except that today it is being justified in the name of terrorism..Read this and mourn the death of the Indian values of ‘tolerance’ and co-existence…..

Malhotra also criticised induction of Muslims in the Army and Paramilitary forces through special drive claiming that it gives terrorists a chance to penetrate into armed forces.

This was part of the press conference where Malhotra was defending Modi on his utterances on Sohrabuddin .

Two very different posts on December 6th…. both worth reading:

Read Mohib on how to Get Ram back to Ayodhya; a readerwords on it is still 6th December and read about the loss of innocence here.

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I saw the Swiftboat Veterans Anti – Kerry ad on the net today. Quite an impressive piece of communication. It says just one thing, and keeps hammering that one thing over and over again.

The one line communication of the campaign is that John Kerry is not fit to be the President of the United States.Wonderful use of connotative advertising – conntoation being that of cowardice and lies.
The clips are fast, well paced, and simple Whoever did this ad has taken a leaf out of the Third Reich book on propaganda.

Goebbels will be proud of them.

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