Column: The Chase for Ratings and the coverage of Sex, Scandal, and Fake News
December 27, 2020Never mind the murder of truth, never mind the spread of hate – the appeasement of the rating gods is paramount
Tag: Advertising
Apt Advertising
May 9, 2020So, Elon Musk tweeted that he and his partner Grimes, are going to name their child (her first, and his fifth) X Æ A-12 Musk The best comment I saw on that Reminded me, in spirit, of this
CNBC TV18 Column : Twitter Banning Political Ads is not the answer to Fakes
January 5, 2020This piece on Twitter banning Political Ads appeared on the 7th of November Last week, Twitter CEO Jack Dorsey announced that the platform will not carry any paid political ads. He tweeted “We’ve made the decision to stop all political advertising on…
The NYT on being a “Subscription Based” Business Model
January 17, 2017Image from here. The New York Times today released the report of it’s 2020 group that studied how the organisation needs to move forward in a turbulent digital era. As the previous reports from the NYT, this too was very illuminating (especially…
Everyday Privilege : The Conde Naste call out to Refugees
October 11, 2016It is deliciously funny. Someone, i am guessing, in the management said “we need to do something about refugees. Something classy, but shows we care. But, how do you do this without featuring  poor, ugly, people.  ” (i kid you not,…
How Not to get a Promotion ……
July 28, 2016(image courtesy – Times of India) Any good boss, worth his/her salt will not expect you to spend too much time with them. Good bosses, empower their teams to make their decisions – allow them space to make errors, and allow them…
Akshaya Tritiya : Why it is about Giving and not Buying
May 9, 2016On Akshaya Tritiya i am struck by how far we have moved away from traditions, because of the way religious events and packaged, marketed, and sold. I am possibly the last generation that grew up with an oral tradition. Our grandmothers, and…
Weddings, Debt, and Advertising
May 8, 2016The communication from banks, for just about generations, is save today ‘bete ki padai, beti ki shaadi’. I am not even getting into the implicit sexism of this, simply because stereotypes work in advertising, and this is how India (and much of…
Aazadi …
April 3, 2016Yatra has fun with it’s new TVC Which also means, while they may gently mock him, Kanhaiya Kumar is now a celebrity, on whose celeb power ads are getting made. There is no such thing as bad publicity. My favorite quote on…
3 videos you should watch this week
February 27, 2016I have been consuming a lot of youtube content. A lot of it is work based research. Some of it is pleasure – primarily classical music on youtube. Others have just landed up on one of my multiple social media time lines….