Posted by gargi on 14 May 2008 | Tagged as: Gender Issues, Society
If there is Youngistan, can MenoPauseLand be far behind …
The NYT reports :
Menopauseland is the invention of Amerifit Brands and its creative agency, BrandBuzz in New York, on behalf of Estroven, a supplement that is meant to help reduce the symptoms of menopause. A campaign with a budget estimated at $20 million is centered on [...]
Posted by gargi on 26 Mar 2008 | Tagged as: Advertising, Films, India, Media, Music, Print, TV, Web
Ficci Frames 2008 began yesterday in Mumbai. This year's theme was sustaining development.
As, usual it was great for the networking. I caught with quite a few people that I had lost touch with. Met some new ones. Bonded with old colleagues. Drank lots of coffee. attended loads of talks where i felt like a school [...]
Posted by gargi on 16 Mar 2006 | Tagged as: Advertising, India, Media
I saw an ad yesterday which really struck me dumb. It was for SBI Debit Cards. It paid a backhanded tribute to a number of hindi films. The ad looked like something out of "Do Bigha Zamin". An emaniciated BPL (Below Poverty Line) man doing a variety of heavy tasks. The film is shot in [...]
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