IQARA is a broadband service provider that has its office just off the western express highway in Goregaon. It is owned by the British Gas group. Yesterday I had a meeting with them on providing content services.

We asked them about the pyschographic profile of customers. And it was fairly standard – in Mumbai early adopters were technocrats – senior management from IT, Pharma, advertising. Outside Mumbai – especially in Gujarat where BG by virtue of its take over of Gujarat Gas is in a fairly strong position – the drivers are teenagers.

Then he threw the googly – guess which suburb has the highest home PC penetration in the world. As my mind began grope for names of New York Suburbs – he answered Andheri Lokhandwalla.

But, I piped in, there are atleast 6-8 cyber cafes in the area. He said that is the inherent contradiction. Kids want to surf the net without parental nosiness. they sit in cybercafes for hours – and i can verify this – speak some language that sounds like a mixture of English, Hindi and clicking sounds – and chat away to glory.