I saw the Swiftboat Veterans Anti – Kerry ad on the net today. Quite an impressive piece of communication. It says just one thing, and keeps hammering that one thing over and over again.

The one line communication of the campaign is that John Kerry is not fit to be the President of the United States.Wonderful use of connotative advertising – conntoation being that of cowardice and lies.
The clips are fast, well paced, and simple Whoever did this ad has taken a leaf out of the Third Reich book on propaganda.

Goebbels will be proud of them.