Today, I read about the new motorcycle to be launched by Bajaj.
It is called the Avenger. It replaces the Eliminator in the market.
When it comes to advertising men’s products there seems to be an overdose of words that refer to size (videocon – bada hai to behter hai), or methods of revenge or warfare – eliminator, killer, terminator, avenge – or words that confuse – the SR252!
While advertising for women’s products appeal to either the seductress or the mother, many male products hark back to a lawless frontier age for their positioning.
I guess that it is difficult to let go of n millenia of programming!
A PoV
Harini Calamur's Writings
very interesting…. about how men’s products always try to touch the ‘killer’ (avenger / protecter instinct) – as you rightly said, gender ‘hot buttons’ have remained the same over millenia….
Marketing products in the name of children is much worse than this I believe. every third Ad on the television these days involves children.
completely. and we wonder why the world is still so sexist.
i am waiting for a product called the “fully functional sex machine” and it would turn out to be a shaving gel or some such thing:)
completely. and we wonder why the world is still so sexist.
i am waiting for a product called the “fully functional sex machine” and it would turn out to be a shaving gel or some such thing:)
hi kamlesh
my own theory is that, there is a correlation between cutsie kids in advertising and a decline in birth rates for the Target audience. the kids are so irritating that they serve as an effect family planning device:)
I could kill the kids in the “Mummy o Mummy kya acha bana rahi ho, bhook lagi hai badi, kya bana rahi ho” – The maggi atta vegetable ad.
ouch & ugh!