.. and we (as in the online community) click a lot. Yahoo News had an interesting piece on audience trends.

….surfing for p*rn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.

“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.

“My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

Other things that interests people – disasters, celebrities….

…the current obsession with celebrities was also reflected through web data, with celebrity websites garnering more attention than sites devoted to religion, politics, well-being and diets combined — and no sign that this is waning.

But,

..the speed at which information spread on the Internet had meant in some cases it was consumers generating the story and the media is last to record it — or fact-check it.

the need for virtual social bonding and virtual social interaction is greater than the need for virtual vicarious 2nd hand gratification !