Harini Calamur's Writings
5 years late. But still makes a lot of sense… “Why do people think “free” means diminished quality in one instance, and not in another? It turns out that our feelings about “free” are relative, not absolute. If something used to cost…
“free” is a word with an extraordinary ability to reset consumer psychology, create new markets, break old ones, and make almost any product more attractive. He also figured out that “free” didn’t mean profitless. It just meant that the route from product…