I don’t wear my religion on my sleeve.

it is deeply personal, and a source of spiritual solace.

I usually don’t take offence at stuff spoken or said on Hindu Gods, simply because they are Gods, they can take care of themselves and me (and the universe, while they are at it).

But, i saw this emailer with a sense of deep disquiet. It has been bugging me for quite sometime, this entire “Buy more” messaging around festivals. I would hate for it to happen to Hindu  religous days, what has happened to Christmas. IMHO, days like this, are not about a deep display of consumerism. It is not about spending. It is not about this entire call of ‘more, more, more’ …it is not transactional.

This entire thing of targeting customers on every aspect of their lives, every religious ceremony, and having communication for the brand around it. It is not needed. IMHO

They of course, in a free country, have full right to do what they want. This is within the law. It is just that i am not sure i am going to feel fondly towards the brand, or think highly about their sense of judgement.