I mostly shop online. My groceries, my monthly supplies, my clothes, my toiletries, my furniture, my electronics, my impulse buys. It gives me the convenience and choice that physical shopping does not. Like many lakhs of people, I went in to shop for my groceries on the 1st of the month – as is my normal practise. As I reached the checkout, I found all my cards – debit, and credit – had disappeared. And there was a message about another RBI initiative.
Just a few months earlier, most of my subscriptions online went for a toss, as RBI insisted on two factor authentication for our subscriptions. As the Hindu reported, “According to the new policy, for all recurring payments over ₹5,000 made via debit cards, credit cards, e-wallets, and the Unified Payments Interface (UPI) facility, customers will be asked to verify before the service provider auto-debits cash. For transactions under ₹5,000, consumers have to re-authenticate their standing instructions.” It took me almost 2 months to get back my subscriptions, and in most cases this meant that rather than paying on a monthly basis, I ended up paying the annual fees.
While in both cases the RBI rules were aimed at the security of the customer, in both cases they have ended up inconveniencing most of us. As I pointed out on twitter,
The RBI, to keep us safe, from scamsters and others – has introduced tokenization. Tokenisation is the process in which your credit or debit card number is replaced by a token. That token is a unique digital identifier of your card – and used in all online/mobile transactions. The reason for this is to prevent your card details from falling into the hands of scamsters or hackers. Also your details are anonymised. As such it is in our interest to have our 16-digit cards tokenised. In principle tokenisation is a great idea. It allows for the consumer’s privacy and security. Ultimately the retailer only transacts with the Token, not with the card. But, it has happened too fast, and too soon after the previous RBI rule. Most people did not notice, and were caught unawares on the 1st of October.
And, essentially what happened to me, like millions of others on the 1st of October, is that the RBI rules to keep us safe, ended up causing a disruption to the way we buy and consume.
Then what is the problem? The problem is the rapidity with which these rules are being introduced. No sooner than you recover from rule number one, you have rule number 2 that you need to contend with. I am fairly certain, that like lakhs of others, there are some subscriptions that would never come back. Similarly, if you were suddenly hit by tokenisation, there are transactions that will never go through to completion.
And, in an economy recovering from COVID, and trying to bounce back, this is not the best time to introduce such rapid levels of changes that impacts the customer journey through to completion. While the government is trying to ensure that digital India, and digital transactions are a success – the RBI actions – however well-intentioned – is pushing us back into a cash transaction zone. It would have been good if there was some breathing space given, and some time to educate customers about the need for this – rather than having such a rapid transition from one mode of transacting to another.
Might take a little longer for everyone to get a hold of this and use it for everyday transactions.
Tokenization is the best step toward security but will definitely take time for people to fully understand it.
Initially the new rules may seem like a hassle but eventually it will all be to our advantage.
Tokenuzation implementation should have been done in phases.
Anything new takes time for people and systems to adjust.
Tokenization nerds a lot more time for the concept to be fully understood.
This is a good move by the government but too quick for everyone to be prepared.
Tokenization should be good from a security point of view
It seems very little time was given for system readiness
I had a similar experience in the beginning of October, when I logged in to buy on an ecommerce platform.
Even though securing customer transactions, there have been instances of failed payments as well
The concept of tokenization is a good intiative, but when will the success rate of transactions be perfect?
The rapiditiy of the rules implemented for tokenization ended up causing disruption in shopping and online subscription payments.
A longer time frame for tokenization implementation should have been good.
Nothing hurried can happen without hassles, this too.
Definitey some breathing space would have been good.
The public would definitely need more time to adjust to this drastic change.
You’re perhaps right about it not being the right time to introduce such a big change.
The point of view is very good that RBI might make online transactions inconvenient for many people thus leading to a fall in digital transactions.
RBI needs to create more awareness among the stakeholders.
It seems people do not understand the technology and how it works.
The token system stands at a juncture where it would either be very successful or will fail miserably.
It is quite a hassle for people who pay subscriptions and others on monthly basis
True. The problem is that not all could be changed within a day. People require time to get adjusted to these new rules.
Yes. It seems too soon. Maybe, just like we took demonetisation in our stride, we will take this one too.