Harini Calamur's Writings
In another world, another time, this could be a name for a cola variant in MAD magazine. Unfortunately, in our world it is a term that is used to describe colas with large doses of pesticide. Naturally the reaction to it is…
I saw an ad yesterday which really struck me dumb. It was for SBI Debit Cards. It paid a backhanded tribute to a number of hindi films. The ad looked like something out of "Do Bigha Zamin". An emaniciated BPL (Below Poverty…
“men are supposed to be brown and rugged, not fair and pansy” said my politically incorrect mom after viewing the Fair and Handsome ad on TV tonight.
Society and Culture has always fascinated me. Why do certain people behave in a particular manner? Why do Tamilians do somethings and Punjabis do something else. And this is more from a macro sociological/anthropological/ethnographic perspective than a micro (psychological) viewpoint. I always…
Putting together this weeks’ blog mela was an incredibly rewarding experience. I had a wonderful journey through Indian blogdom. There are almost 50 posts featured here. My thanks to all those who nominated. Without Bloglines this task would have been chaotic:) I…
The HT hoarding legend reads – LET THERE BY LIGHT, in the process cutting off the light of the residents of Heera Panna. With HT in front of the building and Pyramid next to it, Heera Panna may be in a posh…
Today, I read about the new motorcycle to be launched by Bajaj. It is called the Avenger. It replaces the Eliminator in the market. When it comes to advertising men’s products there seems to be an overdose of words that refer to…
With the many wonderous things that come into my inbox on a daily basis, is a standard media offer brought to me courtsey Indiantelevision.com. This is one of the better TV sites in India – and it is free. So I guess…
Sometime this week I read that Hindustan Lever Limited was relaunching Close Up and had planned an entire advertising blitz to make it a more “happening” toothpaste. Today when I dropped into Rediff a bizzare site awaited me:) A nice red home…
VIP Frenchie is one of the biggest names in men’s underwear in India. Acouple of months ago it launched a blitzkreig of advertising across all major cities. The legend read VIP frenchie – makes a big impression. In Mubmai this advertising meant…