India’s newest media darling – http://www.mahamaza.com

A system to reach the best brands to the back of beyond. While other web sites – used up crores on hype, this one put its distribution in place. As Rediff reports:

Why has Mahamaza clicked when so many other Internet ventures have fallen by the dusty wayside? The answer is because it has found ways to get an extraordinary range of products from motorcycles to Atlas cycles and Nokia cellphones to rural or small town customers. Equally importantly, he has worked out failsafe ways of collecting cash from them.

With 70% of India residing in villages, and disposable income gradually increasing – Mahamaza seems to have gained advantage in a key segment. Traditionally the cost of reaching these audiences have been so high, and the audiences themselves so disparate and scatterered -that apart from the large FMCG’s no one really made an all India attempt.

The genius of Mahamaza is that it is a B2B site with a B2C flavour. The company is not selling to Mr..Reddy the consumer who lives in Medak, Andhra Pradesh – but Mr.Reddy the distributor who lives there, can consolidate a few dozen orders and push the aggregation back to Mahamaza. Such a simple and elegent solution.

In the founder, Vishal Anand’s own words

aped the referral program of Amazon and translated it to my concept of the webstore, and combined it with the direct selling model of Amway to provide buyers an opportunity to become entrepreneurs

Multi Level Marketing – oops should that read relationship marketing – meets e-tailing. And the moolah flows in.