[tag]Ficci Frames 2008[/tag] began yesterday in [tag]Mumbai[/tag]. This year's theme was sustaining development.
As, usual it was great for the networking. I caught with quite a few people that I had lost touch with. Met some new ones. Bonded with old colleagues. Drank lots of coffee. attended loads of talks where i felt like a school back bencher … some gems from yesterday…
- non working housewife – ahem housewives work. They don't get paid for it.. but, they work
- Yash Khanna — addressing Yash Chopra
- the market capitalisation of all Indian media companies is 15 million USD … ahem, can i turn monopoly 🙂
The panel on the Resurgence of Regional Media was good. At the end of the day, the take away was that Hindi is just another regional language — in the context of audiences and media. That product, social and religious marketeers had begun to understand the power and value of regional audiences and did not disdainfully write them off as 'vernacs'. It was one of the few panels where the panelists had bothered to prepare for the audience that they were addressing.
This year FICCI Frames seems to have gone eco friendly. Instead of printing out 180 odd pages of the media report, they gave a short exec summary that was printed and the rest of it on cd… and unlike previous years the report was not plastic wrapped.
all in all felt like being back at an alumni meet….. 🙂
Is that peaberry or plantation A on your header? Looks aromatic!
Interesting feedback on the meet. This is what I miss since I became a “nonworking housewife.” 🙂 I just hope it was a man who said that though, because it’s irritating when women do. The hardest I have ever worked is at home, at the office there were coffee breaks, chats with colleagues, lot of meetings with new people. At home, it’s just work, work and work…and ofcourse blogging! 🙂
it was a man who said it… a guy who is supposed to undersatnd media and audiences. And, if this is his take on women who run households .. then it is not surprising that the media is in the state that it is..
i see my friends who run households and I marvel at their saintliness 🙂
Hi Sowmya
honestly don’t know… 🙂
Yesterday my friends daughter who is all of 5 years old asked me
“Sowmya, do you work outside of the house?”
“No, I don’t”, I said.
“But you shovel snow, which is outside of the house”
“Yes I do”
“So you work inside and outside of the house. You are good”
She is probably trying to reconcile with the fact that her mom is now working at a local children’s hospital, by concluding that I also work inside and outside the house. So in her mind, she probably thinks, all moms work inside and outside the house. I don’t know, but I think it is on those lines.
But that is the best validation I have got in recent times for working around the house.
from the mouth of babes…:)
running a house is so much work that i think i escape to office 🙂
a lot of women (superwomen) end up doing both effectively. i feel terribly inadequate when i see them…:)