this via @shalombook on twitter.
essentially, the soaps are rating an average of 5.4 TVR, and IPL is rating 5 in the top 4 cities amongst the GE audience. Soaps that cost an average of 6-12 lakhs beating up the country’s largest Reality extravaganza that costs many, many times more …..
People watching either should not matter to those trying to seek people with cash or class.