Aazadi …
April 3, 2016Yatra has fun with it’s new TVC Which also means, while they may gently mock him, Kanhaiya Kumar is now a celebrity, on whose celeb power ads are getting made. There is no such thing as bad publicity. My favorite quote on…
Category: Media
Media, Media Bias, Propaganda, Media Studies, Media Ownership
3 Good Reads – Digital Content, Video, and Consumers
March 27, 2016Three very good reads at the cusp of content and technology. I quite enjoyed reading them. Don’t Try to Be a Publisher and a Platform at the Same Time – a beautifully insightful piece from HBR. it just cleared up a lot…
How Bigoted are Millennials on Twitter ?
March 25, 2016Answer : terribly so. Microsoft created an ‘intelligent’ bot, that was designed to have conversations with millennials, adapt and have more conversation. Called Tay, it had a persona that was young and bubbly, and Microsoft – like any proud parent – wanted to…
Shame Culture – is it the new normal?
March 16, 2016Good read in today’s NYT: two stand out paragraphs, i felt myself nodding in agreement the omnipresence of social media has created a new sort of shame culture. The world of Facebook, Instagram and the rest is a world of constant display…
#MustWatch — Human by Yann Arthus-Bertrand
March 10, 2016My brother got me to watch this lovely 5 minute clip, on his mobile. A talking head. No flashy camera movements. No overwhelming music. Nothing. Just incredible story telling. I watched on, because i wanted to know what happened next. What is…
Fathers of Daughters and the Ariel Ad
February 21, 2016My dad used to do the laundry, and the ironing. He could cook up a divine meal. he adored his kids, and was adept at changing diapers. He treated women as equals, and brought me up as an equal 🙂He got me a lego set, dolls…
Digital Video – how long should it take to tell a story ?
February 13, 2016A core question that we ask when discussing digital video – how long should the video be? we ask that question of articles too? And, once again there is no agreement. As we sit and brainstorm about businesses and business models, one…
#Mumbai – and some more suggestions for the Independent
February 11, 2016This morning’s amusement was Amol Rajan, editor of the British Paper, Independent, stating that his paper was going to refer to Mumbai as Bombay, to prevent “Hindu Nationalists” from getting their way “The whole point of Bombay is of an open, cosmopolitan…
Christmas Ad – Old man …
December 7, 2015At times when i see Christmas Ads, i feel like Scrooge. Most of them, especially the firang ones, tend to be full of cheer, laughter, great looking people, great looking food and extended families who love being together, in joyous harmony – and…
Twitter Polls …
October 30, 2015As though interaction on twitter wasn’t reductionist enough (although, immensely enjoyable & addictive) – they have introduced a binary poll. Yes or no. It is great fun, terribly addictive and requires even lesser interaction. I am expecting polls to take the form…