finally. the baby is out. a labour of love, sweat, tears and a fair amount of screaming :) . Some of us have gone bald, the others grey. we have lost weight, and sleep. The birthing pangs have been quite something. But, will we do it again – in a heartbeat :)
sometimes i wonder if the making of a movie is as exciting as the movie itself.

Now the formal bit :
Cogito Entertainment’s maiden Marathi Feature Film – Jhing Chik Jhing – releases today in theatres across Maharashtra.

Having won a dozen or so awards – from best story to best film, best actors to best child actors – the film has been received well at all the previews that we have had till date.

But, the true test is with how the audiences respond to the story, the actors, and whether they talk about it to others encouraging them to see!

We have done our best, the rest is in the hands of the audience :)

Here are the theatres in which the film is available in Mumbai:

In Mumbai the film is available with English sub-titles at the following theatres, and at the following times :

sun city – vile parle- 12.45 show
24 karat – jogeshwari w – 4.15 show
Movie Star – Goregaon – 6 pm & 9 pm.

In Pune these are the theatres in which the film is available :

In Pune the film is available with sub-titles at INOX for the 1.40 pm show.

the reviews have already begun coming in:
Check out:

  • Poonam’s review at Visceral Observations here
  • HT Cafe’s review over here
  • Passion for Cinema has a bit here with User Generated reviews and ratings
  • Upperstall – has a similar page here
  • Jeeturaj at Radio Mirchi gave it a 4 star rating yesterday
  • Amit Bhandari at Star maaza – said it is a must watch film, and gave it a 4 star rating.

Do try and catch it – and let me know what you think :)

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Cogito Entertainment’s first Marathi Feature Film “Jhing Chik Jhing” releases on the 11th of June 2010.

Promotion and Publicity are in full swing. The partners are all over Maharashtra holding Press Conferences. The promos will hit the TV channels by the end of this week, and the theatrical trailer is running across theatres in Maharashtra

Here is the theatrical trailer:

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Cogito Entertainment’s first Marathi feature film Jhing Chik Jhing is releasing on the 11th of June . And, obviously before its release there are a zillion things to be organised and put into place. Distribution is the next phase of the film. and to get audiences to the theaters, a fair amount of thinking and planning has gone into publicity and promotion.

Yesterday, we received the photosets that will go up at various theaters. Have a look. And, tell me what you think !

Bharat Jadhav in his award winning role as Mouli – a good decent man who has nothing left to lose but his sense of honour and self respect.

Chinmay Kambli in his award winning role as Shyam – a boy who won’t let circumstances prevent him from reaching for the stars

Madhavi Juvekar – i her award winning role as Manda.

Dilip Prabhavalkar – plays kavi

Aarti More plays Dipti

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Jhing Chik Jhing is up for release in June 2010.

It has been a long, long, long journey …. I have often told Shishir Kulkarni (my biz partner and the lead on this film) that the making of the film has all the twists and turns of a thriller. :) We are going to have t-shirts printed – made a film and survived the experience. and another one that says made a film – without killing each other :)

The awards on the film continue. The latest being the extremely prestigious Maharashtra State Awards. 7 awards last weekend ….. It feels even greater because we have no god fathers, low skills in networking, can deal but cannot wheel :)

Our friends in the industry, and outside it have been magnificent. Offering us unconditional support. The Marathi industry, perse has been fabulous. Unselfish, supportive and helpful.

They say that your first film is like your first lover, you will never forget the experience. I think the making of Jhing Chik Jhing is going to become part of the legend that we tell our grand kids (if we have any :)

Yesterday, we had our first ad release in the Maharashtra Times :

translation -
Chinmay Kambli – best child actor – Maharashtra State Awards, 2010
Bharat Jadhav – best actor – Maharashtra State Awards, 2010
Madhavi Juvekar – best actor – Maharashtra State Awards, 2010
Nitin Nandan – best director (2) – Maharashtra State Awards, 2010
Nitin Nandan – best director for a film with a rural theme – Maharashtra State Awards, 2010
Cogito Entertainment – best film (2) – Maharashtra State Awards, 2010
Cogito Entertainment – best film with a rural theme – Maharashtra State Awards, 2010
Nitin Nandan – best story – Zee Gaurav, 2010
Bharat Jadhav – best Actor – MaTa Sanman 2010
Chinmay Kambli – best child Actor – MaTa Sanman 2010
Madhavi Juvekar – best actor – Sanskruti Kala Darpan, 2010
Chinmay Kambli – best child actor – Sanskruti Kala Darpan, 2010

Releasing 11th June 2010 in selected cinemas …..

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Our film Jhing Chik Jhing is up for release in June.

Based in rural Maharashtra, with the backdrop of agrarian debt & farmer suicide, the story is that of a boy – Shyam (Chinmay Kambli – best actor MaTa Sanman, Maharashtra state awards) whom dares to hope for a better future, his never say die attitude.

Director Nitin Nadan – who also won the best story award at Zee Gaurav – shares his vision of the film

Jhing Chik Jhing is a phrase that the protagonist Shyam naturally uses to express joy; when he feels something positive has started happening for him. He is full of dreams and a go-getter just like many other children of his age. What makes his story unique is the fact that he has the audacity to hope even though he is surrounded by poverty, because his father is a farmer in debt.

I believe that only those people rise in life, that have absolutely nothing to fall back on – nothing to lose.

The dichotomy in my country baffles me. When the Indian economy witnessed a sharp rise in the last decade, ironically more than 10000 farmers committed suicide due to indebtedness in Vidarbha, Maharashtra (State in India). It was a phenomenon that took India by storm. They swallowed pesticides, hung themselves from trees, set themselves on fire or jumped down wells. Most of them were plagued by debt, poor crops and hopelessness.

I thought of this story when I came across more than 50 children in a remote village school. We were shooting an environment series for Indiaโ€™s national channel, in the interiors of Vidarbha, Maharashtra. These children surrounded our car looking very excitedly inside. That is when the forest officer told me that this was the area where the maximum number of farmers had committed suicides. I was sure at least one of those boys wanted to own a car when he grew up. My mind was flooded with questions –

What if one of these boys has dreams?

And what if his father wants to commit suicide with the whole family?

How will the boy survive? Where will he derive strength from?

There were many stories that I could have chosen for my first film. All entertaining and commercially viable! But I debated within myself as to what was more important – a film only for the sake of a glamorous career or a film based on the issues that I have deeply felt for, for years?

I picked up few real instances and weaved them into an imaginary story. To elaborate, in my personal journey from a small nondescript tribal school in rural India to Mumbai, the City of Dreams, I have survived by sheer โ€˜HOPEโ€™. So my protagonistโ€™s character is also defined by Hope. Simplicity in expression was my priority. For the same reason the story telling is linear. For me it was important to get the audiences to feel for the characters and sympathize with them. The characters live simple life yet there exists an inherent drama. It unfolds through the charactersโ€™ behaviour in situations. Even the solution I suggest is simple and right upfront.

I know for a fact that before my film many films have been made and after my film many will be made. Where I stand as a filmmaker is not the question nor is how my film gets rated. What definitely matters to me the most is how deep an impact my film will create on the people who see it. Whether it will make them want to alter their existing lifestyle (food) to organic lifestyle.

Thousands of farmers for almost 3 decades have been misguided under the pretext of green revolution (inorganic Farming). I as a director feel for it strongly and want to put it across to the consumers who can create a difference because I firmly believe that โ€œYou must be the change you wish to see in the worldโ€.

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Last night at a star studded event at Bhaidas Hall, Vile Parle, Mumbai – the 10th Maharashtra Times MaTa Sanman Awards were held.

Cogito’s film Jhing Chik Jhing – was nominated in two categories for 3 awards – best child star (s) and best Actor. Both Bharat Jadhav and Chinmay Kambli won awards for their performance in the film

It has been a good month so far. The awards won by Jhing Chik Jhing have been :

Best Actor (Male) – Bharat Jadhav – MaTa Sanman
Best Actor (Female) – Madhavi Juvekar – Sanskruti Kala Darpan
Best Child Star – Chinmay Kambli – MaTa Sanman
Best Child Star – Chinmay Kambli – Sanskruti Kala Darpan
Best Story – Nitin Nandan – Zee Gaurav

the family

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In all we have had 7 nominations at Zee Gaurav, 9 at Sanskruti Kala Darpan and 3 at MaTa. 5 awards in all -:) It is our first feature film as producers, and naturally we can’t stop beaming :)

Here is the latest promo:

The film is set around the problem of agrarian debt and farmer suicides in Maharashtra.

Bharat Jadhav plays Mouli – a farmer who ekes out a living on a 2 acre farm – trying his best to support his family. He is in debt to the tune of Rs. 10,000 to the local money lender (Uday Sabnis). Mouli’s wife Manda (Madhavi Juvekar) tries her best to sustain the family on the little that they have.

(Bharat Jadhav & Madhavi Juvekar – in Jhing Chik Jhing)

Mouli and Manda’s children Shyam (Chinmay Kambli) and Dipti (Aarti More) go to the local school – and both are bright children who have a lot to look forward to. Shyam wants to become ‘someone’ and Dipti has her first crush !

When it seems that all is lost – including the land -ย  and suicide is the only option – Shyam decides that he is not going to die and tries his best to save the family.

What he does and the alternative to suicide and debt free farming (the word used in the film is swawalambhi) is the crux of the film…..

ย 


Chinmay Kambli (Shyam) and Dilip Prabhavalkar (kavi) in the film Jhing Chik Jhing

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It is good to know that the film that you have believed in and backed – is appreciated :)

9 nominations at Sanskruti Kala Darpan Awards. As Shyam would say in the film “jhing Chik Jhing”

Best Film – Jhing Chik Jhing, Cogito Entertainment
Bets Director – Nitin Nandan
Best Cinematography – Amalendhu Chaudhary
Best Actor – Bharat Jadhav
Best Actor – Madhavi Juvekar
Best Child Actor – Chinmay Kambli
Best Background Score – Rahul Ranade
Best Lyrics – Shrirang Godbole
Best Costume

Feels good :)
BTW – Nitin Nandan got the best story award at Zee Gaurav

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Madh Island, Mumbai, is dotted with bungalows that are often used for shoots. They are called shoot bungalows – as compared to the private or company bungalows that dot the landscape.

We were shooting for a show called Golden Age, hosted by Kitu Gidwani – that goes on Samay Mumbai from next week. The show is aimed at an audience above 50 – and seeks to ‘empower’ them through a combination of information, case studies and representation .

kitu

(Kitu Gidwani – Golden Age, Samay Mumbai)

More on the show closer to launch date……

Being in Madh, gives you access to the beach – and with that a whole different ecosystem At one end you have shoot crews bustling and shouting out instructions …

the crew

And, at the other – across the wall- you have a much quieter mode of life – where conversations seem to be much more muted. and, people seem to have the non verbal communication of those who work hours together and are in perfect synch

slice of life - fishing village

A shoot – in addition to talent, equipment and crew – is also props – that give the sorroundings a different kind of ambience

flowers

Something like this simply adds a dash of colour to a frame. All those little splashes or little touches that one sees in a frame (or more likely doesn’t see) takes time to achieve.

flowers3

Often, I run out of patience when propping is being done _ and I usually try one of three things a) spend time with the talent – trying to get the best out of the content. Usually the best way is through conversation on the topic – this allows for an exchange of ideas and usually a better take for camera. b) meditate – staying calm is absolutely necessary on the shoot floor. I personally have issues with loud decibels or rudeness. I push aside those tendencies with just finding a corner and meditating. c) click – another way of relaxing. I tend to shoot in interesting places, and I like documenting those places & people – and there is always enough downtime – unless I am also directing – to click

perched

And, of course, if i am lucky – i truly get a great Arabian Sea sunset ….

flame

gold

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(Bharat Jadhav & Chinmay Kambli in Jhing Chik Jhing)

On Sunday,20th of February, before a star studded audience made up of luminaries of Marathi stage and screen, at Andheri Sports Complex, Nitin Nandan took home the Zee Gaurav award for Best Story “Jhing Chik Jhing”.

As Anand put it, we can actually say that Cogito has made an award winning film :) :):)

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Saturday was a strange sort of a day. i was shooting from dawn, outdoors around Mumbai. By dusk, i was knackered. 15 years earlier, i would have gone to edit – but on Saturday, all i wanted was to get home. My mind had packed up.

SK called – Bharat, Madhavi, Chinmay, Raju, Story, Direction and Film – he rattled off……
I gaped like a gold fish – my mind recognizing the words, but not the meaning ….
SK said we were nominated in those categories.

I think that i am still grinning like an idiot – feels good.

Best Actor - Bharat Jadhav (male) Madhavi Juvekar (female) , Chinmay Kambli (child)

(Bharat Jadhav (Mouli) , Madhavi Juvekar (Manda) , Chinmay Kambli (Shyam) and Aarti More ( Dipti) in Jhing Chik Jhing)

Best Sound Raju Hegde

Best Story & Best DirectionNitin Nandan

Best FilmCogito Entertainment Pvt. Ltd. (that’s us :)

First Look Jhing Chik Jhing !

Jhing Chik Jhing – coming soon at a theatre near you !

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