The RSS is getting into the Channel Business. It wants to launch a patriotic channel to give ‘marg darshan’ to the youth of today. . The Sudarshan Channel – i hope that it doesn’t go around in circles – wants to instil patriotic fervour in 45 million odd Cable and Satellite Homes.

The channel will be guided by the three fold mantra of Dev, Desh and Dharam – as opposed to TRP’s, advertising and subscription.

You need approximately 200 crores to launch and sustain a half decent channel that people might hop in and out of. I would be very interested to know who is funding this. After a channel which says that it’s idea of youth programming is

“a serious discussion of whether the Taj Mahal was built by Shah Jahan or was it actually a temple”

is not really looking at revenue. I really don’t see viewers tripping over each other to watch a patriotic channel.