Yuva – the Film
June 11, 2004The first time since we started Cogito TV, the three of us bunked work to go and see a film. ’twas Mani Ratnam’s Yuva. It is, say the publicity material, a film of three men whose lives intersect on Hoogly Bridge. And…
Do “innovative” marketing techniques piss off the consumer?
June 10, 2004Sometime this week I read that Hindustan Lever Limited was relaunching Close Up and had planned an entire advertising blitz to make it a more “happening” toothpaste. Today when I dropped into Rediff a bizzare site awaited me:) A nice red home…
Non Revisionist History
June 10, 2004Had Ronald Reagan not died, he would have enjoyed reading his obituaries. Much of it has been at two extremes. Those on the left who villify him and those on the right who deify him. But, to be fair, compared to the…
The Price of Freedom
June 10, 2004Often on many discussion boards or on other blogs there is a oft expressed setiment – Democracy cannot be for every one. It can only be for those who are like “us”. I saw many of these sentiments expressed after the NDA…
Gone with the Gipper
June 8, 2004From the : The Guardian While we can’t speak ill of the dead, surely we can wish a better hereafter for the living. A great analysis on Reagan’s contribution over here. Christopher Hitchens at his biting best.
Why Interactive TV has no future.
June 7, 2004A gem of an article. Author & marketing guru Al Ries looks at around 30 years of failed convergence and the claims of companies like AOL and Microsoft that convergence of the net with TV, will lead to unlimited viewer choice. He…
e-tailing – selling big brands in small towns
June 6, 2004India’s newest media darling – http://www.mahamaza.com A system to reach the best brands to the back of beyond. While other web sites – used up crores on hype, this one put its distribution in place. As Rediff reports: Why has Mahamaza clicked…
Music as Protest
June 6, 2004Yesterday we finished work early. So we sat there and chilled, listening to some music. And a fine collection it was too. There was Nusrat and Eddie Vedder singing Face of Love– an amazing protest against the Death Penalty. There was Mamas…
The Continued Ghettoization of Ahmedabad
June 5, 2004Two years after the Modi Government stood by and let Gujarat burn -comes a report that all is not well in the State of Gujarat. Discriminiation against non upper caste Hindus is still rife. The latest comes from Ahmedabad. The ToI reports…
Janus Speak
June 3, 2004In A Plea for Enlightened Moderation, President Musharaff – no less makes an impassioned plea – for, well, enlightened moderation. He says: The world has become an extremely dangerous place. The devastating power of plastic explosives, combined with high-tech remote-controlled devices, as…